According to coindesk news, the world-renowned beer brand Budweiser (Budweiser) plans to use blockchain technology to reorganize the digital advertising supply chain.
Budweiser, the King of Beer with a history of 142 years, recently passed theKiipThe mobile marketing app launches its first ad campaign. The kiip application is developed based on the Ethereum blockchain to track advertising data, create instant interactions, target audiences, and ultimately expand the effective coverage of specific advertisements.
Launched two weeks ago, the campaign features five of Budweisers most popular brands: Budweiser, Bud Light, Micheiro, Lime-A-Rita and Mahou Cinco Estrellas.
The event is designed according to Kiips new blockchain product. Kiip allows parties involved in mobile ad sales to access an instant database. The real-time database includes dimensional data such as user experience, participation, and price, which are recorded on the Ethereum blockchain, allowing AB InBev (the parent company of Budweiser) to track the latest data on an hourly basis.
In this way, while reducing the time for event organizers to track data, it increases the transparency of advertising data, allows advertisers to pay only for effective ads that meet their standards, or will solve problems such as mobile advertising fraud.
At the beginning of 2018, Anheuser-Busch InBev Group began to enter the blockchain field.
In March, Budweiser brewerAnheuser-BuschParticipated in a blockchain pilot trial for 12 batches of physical world shipping. The results show that blockchain can reduce transportation costs and improve transportation visibility. Budweisertransported per yearMay
May, Anheuser-Busch InBev and San Francisco start-up company Civic jointly launched the worlds first beer vending machine based on blockchain technology, which verifies the age of buyers through blockchain technology, and minors cannot purchase on the platform.
The origin of beer and blockchain may have started in a London bar called Embury Tavern.
At that time (2013), the connection between blockchain and beer was limited to the level of cryptocurrency payment. Embury Tavern is the first pub in London to accept bitcoin for beer purchases.Bartender Stephen Early said, Bitcoin payment is an attractive payment method for small retailers. Unlike credit card payment, Bitcoin payment has no transaction fees, and a single payment takes less than 1 minute.
April 1 last year, Germany’s Bitcoin hub – Berlin’s Room77 Bistro has built the first Lightning Network node with the help of Lightning Network developer Olaoluwa Osuntokun (Roasbeef), where consumers can pay for beer with Bitcoin, and for those Customers who successfully send Lightning Network transactions with test coins are given a glass of beer.
With the development of the blockchain and encryption market, the use of cryptocurrency as a means of payment is expanding. according toCoinMapI am Zhang Yi, a reporter from Odaily. I am exploring the real blockchain. For breaking news and communicating, please add WeChat ro20110723. Please note your name, unit, position and reason.
I am Zhang Yi, a reporter from Odaily. I am exploring the real blockchain. For breaking news and communicating, please add WeChat ro20110723. Please note your name, unit, position and reason.
