The media industry has a special marketing method, which people call rubbing hot spots or rubbing hot spots. I recall that when the Internet celebrity culture was just emerging, two important figures were born, one was Fang Zhouzi and the other was Sister Feng. , but there are also some differences between the two, one is on the hot search by rubbing popularity, and the other is going to the United States by rubbing popularity...
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The high-level friction of listed companies
Take Huawei Mate30, which was launched half a month ago, for example, the benefits of taking advantage of Huaweis popularity are obvious, and some companies have also set an example. The two-color (Danxia Orange, Qingshan Dai) plain leather version of the Mate30 series of mobile phones uses the companys special high-performance ecological and environmental protection materials.
Sure enough, this naked response immediately caused a market climax. After the opening of Amway shares, the market value increased by 350 million yuan, and each word was worth 7 million yuan.
Looking back on the past few years, some listed companies have made countless hypes (whether domestic or foreign), from Internet finance and sharing economy to todays AI, 5G, and the current popular blockchain, it seems that this move is bound to happen. See blood.
Taking A-shares as an example, there are currently 134 constituent stocks of the blockchain sector, 13 stocks in the US stock market, and only 7 stocks in Hong Kong stocks that are included in the concept of blockchain, of course, the data itself is quite interesting.
The more detailed data in A shares isAt present, the total market value of the stocks in the blockchain sector exceeds 1.85 trillion, and it was ranked among the top ten hot concepts twice in the previous month.secondary title
Can getting hot be done once and for all?
I wonder if you still remember the first company named Long Island Iced Tea in 2017? Why is it so influential? People who entered the blockchain industry at that time would probably understand the deep meaning.
In December 2017, New York beverage manufacturer Long Island Iced Tea (Long Island Iced Tea) announced that it would change the companys name to Long Island Blockchain Group (LongBlockchain Corp) and apply to the Nasdaq exchange where it is listed to enable new stocks code, and registered a new domain name for the official website.
Then, a miraculous thing happened. Taking advantage of the popularity of the blockchain, the company’s share price once approached US$15 during the pre-market trading session of the US stock market on December 21, an increase of more than 500% from the closing price of less than US$2.5 in the previous trading day. The market value rose from $23.8 million to over $100 million. Although the increase has since fallen back, it still closed up more than 180% in the end.
Another company that is buzzing about the blockchain, most people in the country may have used his product-Xunlei. In October 2017, at the press conference of Wankeyun, Xunlei CEO Chen Lei shouted the slogan of All in blockchain in a high-profile manner.
Then Xunleis stock started a crazy upward trend, from around $5 to $27 in a month. In just over a month, the stock price rose more than five times, hitting a record high, and it was almost the same as the trend of Bitcoin that year. .
But what about the later story?
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Blockchain is not everything
On the evening of September 22, 2019, Golden Crown disclosed the Announcement on Signing a Strategic Cooperation Framework Agreement and an Investment Intention Agreement, intending to cooperate with Mobile Interactive in the fields of blockchain, digital currency, big data and AI, and submit MailTime Inc, the parent company of Mobile Interchange, increased its capital and acquired no more than 30% of its shares. Then the stock price was directly closed at the opening of the market on Monday, and three consecutive boards were sent out.
Although the Shenzhen Stock Exchange required Golden Crown to supplement the judgment basis for fulfilling the temporary information disclosure obligation based on the impact of the cooperation on the companys production and operation, whether there is selective information disclosure, and whether there is a situation to cater to market hot spots and hype, its stock price has not been affected at all. uplink.
In the face of such waves of blockchain + A-share upsurge, can it really soar into the sky? Looking at those leaders, the story doesnt seem so exciting.
As a field that many commercial companies focus on in 2018 or even 2019, blockchain has naturally attracted many listed companies to this track in addition to the attention at the national level. Apart from the blockchain itself, this technology is really powerful. It is also very promising, but it is more like a fire. If it is played well, it will fuel the fire, and if it is not played well, it will catch the fire.
Of course, if the blockchain is truly down-to-earth and adopted, such listed companies will naturally be welcomed and have a place in the future.After all, Sister Feng, who was the first to gain popularity, also chose to work down-to-earth in the United States. After being impetuous, she must learn to face reality, let alone a company.
Is the blockchain omnipotent? Looking at the current situation of Xunlei, the blockchain has become the only development direction of Xunlei, but the result is - there is no village in the front, no store in the back.
