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Another Monday full of energy - Zuckerberg Metaverse Speech
On October 28, a piece of news about Facebook name change became a hot search in major media.
Facebook CEO Mark Zuckerberg announced at the Facebook Connect conference that Facebook will be renamed Meta, derived from the Metaverse (Metaverse).
Zuckerberg said that we have gone from desktops to the Internet to mobile phones, from text messages to photos to videos, but this is not the end. The next platform and medium will be a more immersive and embodied internet, where you will be in the experience, not just a spectator, in what we call the Metaverse.
A vision of a future Metaverse driven by the Creator and built on a foundation of decentralization. In the process of exploring the secrets of the magnificent dreamland of technology, people have been forging ahead on the technological journey from seeking experience to making it possible.
Thankfully, we are heading towards a creator-led future, a more egalitarian marketplace of the future. This article will explore the metaverse, a multi-trillion dollar investment market, and the value chain of private companies investing in the metaverse.
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Many people think of the Metaverse as the 3D world space that surrounds us. But according to Zuckerbergs theoretical conception, the Metaverse is not 3D, 2D, or even necessarily graphical.
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▼Zuckerberg Metaverse Virtual Conference
The Metaverse is about physical space, distance, and the unstoppable dematerialization of objects. It includes 3D games such as Fortnite on consoles, Beat Saber on virtual reality headsets, and Roblox on computers.
Simply put, the metaverse also includes Alexa in our kitchens, Zoom in our virtual offices, Clubhouse on our phones, and Peloton in our home gyms.
Imagine what happens when you apply this to more familiar experiences. For example, a concert in a real physical space can only sell a few seats in the front row, but a virtual concert can generate a personalized plane of existence around everyone in which you can always enjoy the best music in the house. good seats.
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▼Early rendering of the Facebook Horizon platform
Games will evolve to incorporate more live entertainment, such as concerts and immersive theater already featured in Fortnite, Roblox, and Rec Room.
Esports and online communities will be enhanced by social entertainment. At the same time, traditional industries such as tourism, education, and live performances will be reshaped around game thinking and a rich virtual economy.
The live events mentioned here lead to another aspect of the metaworld experience: the content social complex.
Customers used to be just consumers of content, but now they are also content creators and content amplifiers. In the past, there was the concept of user-generated content when referring to mundane features like commenting on blogs or uploading videos.
When we talk about immersion in the future, we wont just mean immersion in a graphic space or story world, but also social immersion and how it inspires interaction and drives content.
02. The second layer: Discovery
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▼In the eyes of most people, the concept of metaverse is a bit vague
The discovery layer is about the push and pull dynamics that lead people into new experiences. A massive ecosystem this time, and one of the most profitable for many businesses, including some of the largest in the world. Broadly speaking, most discovery systems can be classified as inbound or outbound.
Inbound systems include live presence; community-driven content; search engines; earned media; apps; app stores (reviews, rating systems, and categories/tags); curation (featured in stores, tastemakers, and “influencers” application list).
Outbound systems include display ads; notifications; spam (email, LinkedIn, Discord).
At this point, Internet users are believed to be familiar with most of the above, so here we will discuss the discovery layer aspect of the metaverse that raises importance.
As a means of discovery, content marketplaces will be an alternative to app marketplaces. One example that has emerged is NFTs: love it or hate it, the main advantage is the relative ease with which it can be offered to decentralized exchanges, and the economics that favor more direct access to creators and communities.
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▼Rich and wonderful metaverse world, everything you want can be realized
A specific form of community surfaces are real-time presence features. Rather than focusing on what people like, focusing on what people are actually doing is very important in the metaverse, where a lot of value comes from sharing experiences and interacting with friends.
Just as we are dematerializing physical reality, the Metaverse is digitizing social structures. While the early days of the Internet were defined by the stickiness of social media around a few monolithic providers, a decentralized identity ecosystem could shift power to social groups themselves, enabling them to interact frictionlessly in collective experiences. move.
image description"Roblox and Epic Games"
fortnite
Real-time presence detection across numerous activities in the Metaverse is one of the greatest discovery opportunities for creators. Experiences that give community leaders the tools to create events that people actually want to join will lead the way. Discord has a presence detection SDK that works in different gaming contexts; once it (or something like it) is more generally adopted and emerges more visibly, well be transitioning away from asynchronous social networking more and more to real-time social activity.
03. The third layer: creator economy
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▼My friend Victoria del Castillo, creator of the Metaverse in AR/VR/XR
Not only are Metaverse experiences becoming more immersive, social, and real-time, but the number of creators making them is growing exponentially. This layer contains all the technologies creators use every day to craft experiences people love.
Previous creator economies have evolved in a consistent pattern, whether in the metaverse, gaming, web development, or e-commerce:
In the pioneer days, the first people to create experiences for a technology didnt have the tools available, so they built everything from scratch. The first websites were coded directly in HTML; people implemented their own shopping carts for e-commerce sites; programmers wrote graphics hardware directly for games.
For example, Ruby on Rails (and a host of other application server stacks) make it easier for developers to create data-driven websites. In games, the advent of graphics libraries such as OpenGL and DirectX provided programmers with the ability to render 3D graphics without having to know a lot of low-level coding.
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▼Interaction of digital artist Refik Anadols Machine Illusion Space: Metaverse Lot 1
The Creator Era, when it comes down to it, designers and creators dont want coding bottlenecks slowing them down, whereas coders prefer to add their abilities to unique aspects of a project.
This era has been defined by a dramatic and exponential increase in the number of creators. Creators gain tools, templates, and a marketplace of content, reorienting development from a bottom-up, code-centric process to a top-down, idea-centric process.
Today, you can launch an eCommerce website in Shopify in minutes without knowing a single line of code. Websites can be created and maintained in Wix or Squarespace.
Experiences in the Metaverse will be increasingly alive, social, and constantly updated. Creator-driven experiences in the Metaverse have so far revolved around centrally managed platforms like Roblox, Rec Room, and Manticore, where a full suite of integrated tools, discovery, social networking, and monetization capabilities have made Unprecedented numbers of people are capable of providing experiences for others.
04. The fourth layer: spatial computing
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▼Flickr, the picture is from the driver photographer, reflecting the empty metaverse world
Spatial computing proposes hybrid real/virtual computing, which removes the barrier between the physical world and the ideal world. Whenever possible, spaces in the machine and spaces in the machine should be allowed to interpenetrate.
Sometimes this means bringing space into the computer, sometimes it means injecting computation into objects. Mostly, it means designing systems that push the boundaries of traditional screens and keyboards without getting stuck in there and melting into interfaces or subdued analogs.
Spatial computing has grown into a broad category of technologies that allow us to access and manipulate 3D spaces and augment the real world with more information and experiences.
Separate the spatial computing software from the supporting hardware layer, and the key aspects of the software mainly include the following aspects:
3D engines (Unity and Unreal) to display geometry and animation
Mapping and Interpreting the Internal and External Worlds - Geospatial Mapping and Object Recognition
Voice and Gesture Recognition
Next-generation user interface that supports concurrent information flow and analysis
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▼Physical reality merges with digital universe
The ideal structure of metaspace is the opposite of the OASIS in Player One, which is controlled by a single entity. When options are maximized, systems are interoperable, and are established in competitive markets, where creators have sovereignty over their data and creations, experimentation and growth are greatly increased.
The simplest example of decentralization is the Domain Name System (DNS), which maps individual IP addresses to names so that you dont have to type in a number every time you want to go somewhere online.
Distributed computing and microservices provide developers with a scalable ecosystem to leverage online capabilities—from business systems to specialized artificial intelligence to various gaming systems—without having to focus on building or integrating back-end capabilities .
At the same time, far edge computing brings the cloud closer to our home for powerful applications with low latency, without burdening our devices with all the work. Computing power will become more like a utility on the grid and less like a data center.
05. The fifth layer: man-machine interface
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▼Metaverse virtual reality equipment
Computer devices are now getting closer and closer to the human body, turning humans into cyborgs.
Smartphones are no longer phones. Theyre highly portable, always-connected, powerful little computers that just happen to have a phone app preloaded.
They will get more powerful; with further miniaturization, suitable sensors, embedded AI technology, and low-latency access to powerful edge computing systems, they will absorb more and more applications and experiences from the metaverse .
The Oculus Quest is essentially a smartphone reimagined as a VR device; this untethering gives us an idea of where the future could go.
Beyond smart glasses, a growing number of industries are experimenting with new ways to bring us closer to our machines, for example, integrating 3D printed wearables into fashion and clothing; implanting tiny biosensors and even printing them on the skin , even plugging into consumer neural interfaces.
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▼Virtual smart glasses
The infrastructure layer includes enabling our devices, linking them to the internet, and delivering content technology.
5G networks will dramatically increase bandwidth while reducing network occupancy and latency. 6G will increase speed by another order of magnitude.
Achieving the unfettered functionality, high performance, and miniaturization required for next-generation mobile devices, smart glasses, and wearables will require increasingly powerful and smaller hardware: semiconductors that are coming down to 3nm and beyond; microelectromechanical systems (MEMS) for sensors; and compact, long-lasting batteries.
