Original compilation: TechFlow Intern
Original compilation: TechFlow Intern
A study commissioned by Bakkt shows that female investors are rapidly entering the cryptocurrency space, with the gender gap closing. A paper titled Women and Cryptocurrencies states that women outnumber men as first-time buyers of cryptocurrencies.
Bakkt bills itself as the Global Digital Asset Regulatory Ecosystem, and the research objective of the paper is: The gender gap in crypto is well documented, but there is little data on how the industry can move forward in a more inclusive way. .” The paper measured “awareness and attitudes toward cryptocurrencies among women who own and do not own cryptocurrencies, and how it differs from men who own cryptocurrencies.”
The actual details of the Bakkt study are as follows:
The study surveyed 1,012 consumers, including 508 women who did not own cryptocurrencies but had basic knowledge, 254 women who owned cryptocurrencies, and 250 men who owned cryptocurrencies, and were field-conducted in February 2022. investigation.
Another important feature is that the study found that “of the three categories,People aged 25 to 44 mostly”。
Lets look at the numbers and see what the company found.
What does Bakkts data show?
Although this was a study conducted in the US, we may not be able to extrapolate the results to the whole world, but the numbers are interesting. Bakkt found that:
“Men were early adopters of cryptocurrency, but women are now making more first-time purchases than men.38% of women bought cryptocurrency for the first time in the past 6 months, compared to 30% of men.
“The biggest barriers identified by women who do not currently own cryptocurrency are not knowing how to get started (52%), not understanding crypto utilities (52%) and lack of additional capital to invest (49%).”
“A majority of male (69%) and female (54%) cryptocurrency owners say they plan to increase their holdings in the next 6 months.”
Most women (61%) own less than $500 in cryptocurrency.
Crypto Holders VS Coinless
There is no doubt that the fastest way to enter the crypto space is to buy directly, there is no substitute for it. In this part of Bakkts study, the differences between men and women take a back seat, as people without cryptocurrencies can feel lost in the crypto world.
Cryptocurrency owners feel they know more about the subject than those who have not experienced crypto assets first-hand. 70% of Coinless rate “their level of crypto knowledge as low or very low, compared to only 13% of male crypto owners and 22% of female crypto owners who rate their knowledge as low or very low .
Female Coinless ChoiceConfusing, risky and scary as top words to describe how they see cryptocurrencies. “On the other hand, cryptocurrency owners of both genders” share some of the same buzzwords, including:Opportunity, Growth, Bold, and Revolutionary.
In the female-only group,“82% of women who have bought cryptocurrency say they are likely to do so in the future”。
But what are these newcomers buying? According to Bakkt,“Both male and female cryptocurrency owners in the study claimed that their main investments were Bitcoin and Ethereum.”Heres a more in-depth chart with mentions of DOGE, the most popular memecoin on the internet:
other organisations
Of course, Bakkt is not the only institution studying this data, and there have been data surveys by other institutions recently. Maybe these papers are for Womens Day, which is very nice. Recently, BlockFi published the results of a similar study, summarized as follows:
Women are more interested than ever in cryptocurrencies, with one in three planning to buy digital assets this year, according to a new survey from BlockFi. Additionally, 60 percent of these women said they would do so in the next few months.
“Compared to research conducted in September 2021, the current survey shows a doubling of interest among women, resulting in 29% of women expressing interest in buying cryptocurrencies in the next year.”
Finally, let’s quote Nancy Gordon, Chief Product Officer at Bakkt:
“Despite the recent volatility in cryptocurrencies, the momentum for women to enter cryptocurrencies continues, and it’s reassuring to see that barriers to entry can be overcome through education.”
