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foreword
In less than a month, the 2022 Football World Cup will be held in Qatar and is expected to attract 5 billion viewers. R3PO believes that traffic is money. According to the financial report, FIFAs total revenue in 2018 was 4.641 billion US dollars, and this figure may still increase this year.
In fact, the stadium has never lacked capital and fans. From football games to star cards, from NFT to fan tokens, millions of sports fans have built a sports encryption derivatives market with a scale of over 10 billion. Focusing on the field of football, R3PO found that only the encrypted derivatives surrounding this World Cup include World Cup Token (WCT), QATAR 2022 Token (FWC), WORLD Cup INU (WCI), etc. As the World Cup continues to approach, its price has ebbed and flowed several times. According to OKX, the four major football fan Tokens (Fan Tokens) performed very well last week. POR (Portugal) rose by 17.1% in a week, and CITY (Manchester City) and ARG (Argentina) also rose by more than 11.8%. According to data from CryptoSlam, since the beginning of 2022, the monthly sales volume of global fan Token sales has soared by about 200%, climbing from $2.2 billion in January to $6.4 billion in September.
According to related reports, despite the bear market in the encryption market, Chiliz, the company behind many well-known football fan Tokens, still increased its staff by 70%, with more than 300 full-time employees. Why can a project like Chiliz survive and even expand through the cold winter? R3PO tries to sort out one or two for everyone.
The enthusiasm of fans to participate in the decision-making of football clubs has long been proved by data. The so-called soccer simulator game FIFA has generated more than 20 billion US dollars in sales, and the football simulation management game Football Manager has also iterated nearly 20 versions and has continued to be popular for 30 years. Today, fans can truly participate in the daily affairs of football clubs (such as the design of new uniforms, celebration songs, and even the starting lineup) through the way of fan tokens, which undoubtedly has a fatal appeal to fans. Whats more, on the Socios.com platform, fans can also communicate and connect with fans around the world in the chat room, participate in exclusive promotional activities of club sponsors, and in-depth interactors also have the opportunity to participate in club activities and gain platform Rewards (rewards include peripheral products such as autographs, watching games in VIP boxes at home, meeting stars and home team members, etc.), these are things that games cannot bring, but fans absolutely desire.
According to Crunchbase, Chiliz has raised funds in two rounds in 2018 and 2021 respectively, with a total fundraising amount of US$66 million. Asian Cryptocurrency Fund. Ecologically speaking, Chiliz is indeed full of vitality. Its user base determines its strong scalability, sustainability and stability, and the core of the fan economy determines that it conforms to economic laws and commercialization mechanisms. It has not only established cooperation with the famous football clubs mentioned above, but also expanded to e-sports teams such as OG and teamhereticx. At present, 54 sports clubs/e-sports teams have issued fan tokens in cooperation with it, and dozens more will be launched soon, with more than 100 cooperative institutions. Chiliz is exploring how to build a real digital fan community and use web3.0 to realize the digital assets of the fan economy.
Caption: Chiliz platform overview Image source: Chiliz
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The following is the attempt of 10 football clubs combed by R3PO to enter the crypto world, and it is not limited to the football clubs that have cooperated with Chiliz. All information in this article is only for readers to understand the product and market, and does not constitute any investment advice (the data involved in the following are as of the time of writing this article).
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Santos FC
Santos FC Fan Token (SANTOS) is a fan token of the football team of the same name jointly launched by Santos FC and Binance Launchpool in November 2021. The goal is to increase the participation of fans and build a relationship between the club and fans. SANTOSToken holders can participate in voting and other promotional activities, and can also obtain fan rewards, digital collections and loyalty points; using SANTOS, users can obtain exclusive merchandise, game tickets and club membership; if they hold a certain amount of SANTOS, they can also It is possible to participate in various gamification features on the platform; moreover, fans can also donate SANTOS directly to obtain badges as proof of loyalty.
As of October 25, 2022, SANTOS ranks 340 on CoinMarketCap, with a market cap of $53 million and a circulating supply of approximately 15.2%.
Caption: Santos FC Fan Token price change trend (in recent March) Source: https://coinmarketcap.comSantos Of The World(santosdomundo.com.br)
Official website address:
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FC Porto
Launched in November 2021, FC Porto Fan Token (PORTO) is a fan token on BEP-20, designed to motivate fans of FC Porto. PORTOToken holders can interact with the clubs players, and are also eligible for other experiences such as meet and greets, signed products, etc.; holders can also vote on various activities of the club, including choosing jerseys, etc.; holders also have the right to share any amount PORTOToken donated to the club; in addition, holders can also use PORTOToken to purchase official merchandise and tickets.
As of October 25, 2022, PORTO ranks 454 on CoinMarketCap, with a market cap of $32 million and a circulating supply of approximately 19.5%.
Caption: FC Porto Fan Token price change trend (in recent March) Source: https://coinmarketcap.comhttps://www.fcporto.pt/en/)
Official Website: FC Porto (
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Lazio Sports Club (SS Lazio)
Launched in December 2020, SS Lazio Fan Token (LAZIO) represents the right to vote, allowing holders to obtain unique club-specific rewards and experiences; holders can influence club decisions through LAZIO, for example, to determine the captain The information on the armband; the holder also has the opportunity to visit the players area inside the stadium, or get the right to watch the game in the VIP area, and get discounts on club merchandise, etc.
As of October 25, 2022, LAZIO ranks 424 on CoinMarketCap, with a market cap of $37 million and a circulating supply of approximately 21.5%.
Caption: SS Lazio Fan Token price change trend (in recent March) Source: https://coinmarketcap.comhttps://www.sslazio.it/en)
Official website: SS LAZIO sito ufficiale (
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Paris Saint-Germain FC
Paris Saint-Germain Fan Token (PSG) was launched in January 2020. Users can purchase fan tokens through the Socios platform to participate in club governance. Holders are entitled to obtain NFT, digital badges and VIP tickets of the club; holders can pledge Token to obtain additional rewards, including gamified NFT of blockchain-based games and NFT collections with aesthetic value; in addition, the club The plan is to take the token to the next level by rolling out promotions for token holders to win players’ signed jerseys, hosting crypto events around the token, and running extensive marketing campaigns in Latin America and Asia.
Caption: Paris Saint-Germain Fan Token price change trend (in recent March)
Image Source:https://coinmarketcap.com
Image Source:https://en.psg.fr/)
Official website: PSG.FR- Paris Saint-Germain official website(
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FC Barcelona
Launched in June 2020, FC Barcelona Fan Token (BAR) offers holders the right to participate in surveys related to FC Barcelonas activities, as well as the chance to win unique prizes. Token holders use smart contracts to vote, and FC Barcelona must consider the voting results and implement the results; Fan Token serves as membership, providing holders with the opportunity to receive exclusive rewards and team recognition, rewards include game tickets, exclusive fan experience, Socios .com bonuses, club NFTs and digital badges. Whats more, through BAR, members can purchase VIP goods/services, VIP tickets to enter stadiums and games, and rare collectibles; holders can also pledge BAR to get NFT rewards, and can also access gamification programs.
As of October 25, 2022, BAR ranks 574 on CoinMarketCap, with a market cap of $20 million and a circulating supply of approximately 11.5%.
Caption: FC Barcelona Fan Token price change trend (in recent March) Source: https://coinmarketcap.comhttps://www.fcbarcelona.com/en/)
Official website: FC BARCELONA (
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Manchester City Football Club (Manchester City)
Launched in March 2021, Manchester City Fan Token (CITY) represents ownership of voting rights and entitles holders to club-specific rewards and experiences. For example, the holder can influence what the captain should wear on his armband, and can also visit the players area of the stadium, or get the right to watch games in the VIP area and receive discounts on club merchandise; holders also have access to club governance shares; in addition, every club fan is eligible to receive a free Manchester City Token.
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Caption: Manchester City Fan Token price change trend (in recent March)
Image source: https://coinmarketcap.comManchester City FC - Official Website of Man City F.C.
Official website: (Manchester City FC
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AC Milan Football Club (AC Milan)
AC Milan Fan Token (ACM) was launched in January 2021. Holders can vote in various fan decision-making polls provided by AC Milan; fans can be rewarded by participating in quizzes, playing games and voting on club affairs. This includes VIP access to all home league, cup and European competitions, as well as watching matches with your favorite club players and even flying with the team to a game.
As of October 25, 2022, ACM ranks 683 on CoinMarketCap, with a market cap of $13 million and a circulating supply of 4,147,212 ACMTokens.
Caption: AC Milan Fan Token price change trend (in recent March) Source of photo: https://coinmarketcap.comhttps://www.acmilan.com/cn)
Official Website: AC Milan (
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Club Atlético de Madrid
Launched in January 2020, the Atletico De Madrid Fan Token (ATM) grants holders the right to vote on Atlético de Madrid FC, and as a collective Token holders can determine the direction of the club from within the Socios app. For example, the first poll the club held asked which player should be in charge of managing the teams official Instagram account for a day, and for fans, participating in such decisions is a way of bringing them closer to the team.
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Caption: Atletico De Madrid Fan Token price change trend (in recent March)
Image source: https://coinmarketcap.comhttps://cn.atleticodemadrid.com/)
Official website: Atletico De Madrid (
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Athletic Club of Rome (AS Roma)
AS Roma Fan Token (ASR) gives holders the right to influence decisions made by Roma Sporting Club, including renaming the training ground, choosing which player takes over the Instagram account, leaving messages on the walls of the stadium tunnel, choosing gifts for players, choosing Celebrating songs, designing new season team buses, etc.; in addition, holders also have the opportunity to win the right to enter the stadium and receive discounts on merchandise.
As of October 25, 2022, ASR ranks 837 on CoinMarketCap with a market capitalization of $7 million and a circulating supply of 2,275,923 ASR tokens.
Caption: Price change trend of AS Roma Fan Token (in recent March) Image source: https://coinmarketcap.comhttps://www.asroma.com/)
Official website: Official AS Roma Website (
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Juventus Football Club (Juventus)
Launched at the end of 2019, Juventus Fan Token (JUV) allows holders to vote on numerous fan decision polls issued by Juventus through smart contracts; by taking quizzes, playing games and voting on club decisions on the Socios.com app Vote to earn fan rewards; fans can connect with like-minded people on the Socios platform, taking the community to the next level.
As of October 25, 2022, JUV ranks 690 on CoinMarketCap, with a market cap of $12.8 million and a circulating supply of approximately 17.0%.
Official Website: Juventus Football Club (https://www.juventus.com/en)
Conclusion:
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References:
References:
Deloitte Insights: TMT 2022 Predictions
Messari: The Next Great Crypto Onboarding Event: Sports NFTs
Cryptoslam： Fan Token Global Sales Volume Index / CryptoSlam!
Dept：Why professional sports are winning Web3
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