This article has actually been brewing for a long time. It directly hits the pain point: how to try to break the circle of chain games in mainland China?
(1) What are major domestic companies doing?
W Labs of Guatian Labs is diligent in producing articles about chain games and Metaverse, and gradually attracts the attention of some traditional game manufacturers in the industry, and they often hold closed-door communication meetings together to chat about the chain game track style of play and future. It should be said that any large-scale game company is paying attention to chain games, and it is nothing more than the difference in the degree of entry into the circle:
Those who can make a lot of money in WEB2 games are in the stage of research and onlookers;
Several super large aircraft carriers have formed WEB3 teams and are making some investments, but they have not developed and operated WEB3 projects by themselves;
Those who have set up overseas structures are already working on specific projects. The one that has been officially announced is Funplus, the masterpiece King of Avalon, and invested in the establishment of Xterio as the metaverse platform (their family should have their first product preview at the end of November. ), melon friends pay attention. At the same time, everyone can gossip about how the FTX Venture investment share will be handled, hahaha.
But the core point of this business model is that there must be an overseas structure and an overseas team. Once it involves doing something in China, the first step will be severely attacked by the companys internal legal risk control department. Discussion went to no avail.
So is there a way to break the circle in China? In the current domestic ambiguous environment, creativity and action are needed to try to break the circle. Whoever can come out first will be the king who first built a moat.
W Labs has been doing research in this area. As the saying goes: Gamers who dont want to be lawyers are not good analysts. For this topic, you have to contact a lot of partners in various circles: policy circles, legal circles, game circles, etc. Lets not list the various research and demonstration processes, because there is no 100% conclusion on how to do it. The process of promoting the development of an industry in China is crossing the river by feeling the stones. You can figure it out when you feel it. This was the case with the process of reform and opening up 30 years ago, and it is estimated that it will be the case with the WEB3 tide from Hong Kong recently introduced in Hong Kong. We still follow the characteristics of this long article series and analyze a fresh and hot case Legend - Flame Judgment. Yes, chain games already have a case in China, and it has just been released for two days, hahaha.
(2) What kind of game is Legend - Flame Judgment?
These are some official announcements in the traditional official media that can no longer be traditional, Peoples Daily, China News, China Net... It means that Century Huatong has developed a game Legend - Flame Judgment. The 20-year national game big IP legend + digital collection mode.
According to the communication between W Labs and the team of Legend - Flame Judgment,This product is to create the first legal and compliant WEB3 game in China! This is very exciting but also raises a lot of question marks in my mind.Lets popularize a few concepts with the young melon friends of WEB3:
Century Huatong is a listed company that owns Shengqu, the largest game company in China. The previous life of Shengqu was Shanda (we will gossip about the story of Shanda next time). For players, when it comes to Shanda, two super game IPs Legend and Dragon Nest come to mind.
Digital collections are a deformed version of NFT that has sprung up in China, and this years wealth-creation myths abound. Later, it began to rectify, and now it has entered the stage of standardization. For the case, you can refer to Ibox.
Last year, the Korean game company WeMade Entertainment’s popular chain game “Legend 4” made countless players earn a lot of money. His IP is in the same line as this “Legend - Judgment of Flame”. In the next chapter, we will can speak.
The gameplay of the legendary game is MMORPG, the main line + open world to fight monsters, do tasks, and drop equipment, which is very similar to the Darkness series.
(3) Love and hate about Legend
It’s Gua Ge’s favorite gossip link. To be honest, the biggest impulse to write this article is not to share a new business model that is possible for chain games in China. We have studied this business model for a long time, and it is more about gossip. MIR2 Legend 2 is the story of IP, life is just a game.
Gua friends basically know that the richest Chinese man last year was Zhao Changpeng from Binance, and also know that the previous richest man was WEB2 tycoon Taobama and QQma, before that was Hong Kong superman Li Ka-shing, and for a while it was Wang Jianlin, the father-in-law of Wanda. Do you know who the richest man was 20 years ago?
Chen Tianqiao, in 2002, established Shanda Company, only relying on the introduction of a Korean game MIR2 Hot Blood Legend, with 70 million registered users. The richest man in China, he was only 28 years old that year.
Gua Ge is a hardcore player who has been playing games for 30 years. The most embarrassing thing about playing games when he was a student was that he had to play games secretly without telling his parents, because playing computer games is purely unprofessional.The status of computer games in the chain of contempt of our parents’ generation is as follows: reading books > reading extracurricular books > playing basketball > having an affair with female classmates > playing computer games > young and Dangerous people mixing in society.The status of computer games is only slightly higher than Brother Haonan and Brother Pheasant.
The appearance of Chen Tianqiao surprised the parents of the game players. Can gamers make so much money? Then there is heartbreak: How many teenagers have been poisoned by games, it costs a lot of money, and then they are watching us not being able to spend money to play games, while encouraging them to learn more programming,It doesnt matter whether you play games or not, it is very important to learn computer well to become the second Chen Tianqiao.
Shanda is making too much money in China, and as a result, South Korea’s “Legend of Blood” developer and business entertainment virtue (the one that developed the chain game Legend 4 last year) is jealous: Brother, you are the richest man in China, and I don’t even rank in the top ten in Korea. How about we revisit the share ratio? Chen Tianqiao will definitely not do it. What about the spirit of the contract? South Korea cut off the cooperation of Legend of Blood. And Shanda has been ready for a long time, isn’t it Fork? He has developed a “Legendary World” and launched it to introduce users to the new “Legendary World”. ! Then the lawsuit started, and it lasted for several years, and it was even more funny in the middle. Shanda showed off his rich strength, and directly bought the Korean company Actoz (which was originally controlled by Yumeide) that owns the IP of Legend of Blood. Hahaha, this is a classic case in the history of business: Entertainment Virtue, you sue me for copyright plagiarism? Its none of your business that I copied my own copyright? In the end, the two parties made an out-of-court settlement in 2007, and the result was very complicated. Brother Gua heard Shandas friends talk about it several times, but he didnt quite understand it, but its not important.
Speaking of Chen Tianqiao, I have always believed that Chen Tianqiao’s status in the history of China’s Internet development is second only to the two horses. He has created many new business models, such as the “free play + in-app purchase” model, which is still the most popular one until now. Ways to make money online. What is even more commendable is his strategic vision. After earning money from games, he launched Shanda Literature, monopolizing 70% of China’s literary IP. Starting point, under the banyan tree, all belonged to his family, and was later acquired by Tencent; I also made Shanda Box, but it failed in the end, because it was done too early, and it robbed the TV business and was shut down. If it succeeds, it will be a complex of Xiaomi Box and other boxes + Youku iQiyi and other content .
It is a pity that Chen Tianqiao later suffered from a brain disease. After selling Shanda, he moved overseas for treatment, and at the same time invested a lot of money in research and development of brain science. A generation of Tianjiao finally fell into the pit of health that no one can avoid, so it is not embarrassing.
Chen Tianqiao and Luo Qianqian: A model entrepreneurial couple who share weal and woe
(4) What is the nature of this business model?
The nostalgic mode is over, let’s talk about the essence of the case of Legend - Judgment of Flames in several layers of thinking:
Compliance: The game is a game, and Shuizang is Shuizang. Both are compliant, and the addition is also compliant. Legend - Flame Judgment has a version number, and the digital collection is the National Edition Chain (National Copyright Alliance Chain), which is an alliance chain endorsed by government departments.
Can you trade: The digital collection of Legend - Flame Judgment sold on the national version chain at the end of November (Legendary Token, etc., we define it as Digital Collection A) is empowering in the game, which can increase another type of number in the game The drop rate of collection game equipment (we define it as Number Collection B).More importantly, both Shuzang A and B can be traded on the National Edition Chain after holding for 21 days! Focus here! One of the pain points of domestic data collection is that it cannot be traded formally, and only OTC is available for trading. So far, among the domestic digital collection projects researched by W Labs, only the upcoming game Legend - Judgment of Flame has been announced to be tradable.
who is the user: In the process of communicating with WEB2 game manufacturers, W Labs has been emphasizing two points. Who are the target users of the chain games you launched? Is it the users with 300,000 addresses currently active in all chain game projects? Or the 3 billion gamers of WEB2 games? Different positions have different ways of playing.Without exception, the big players are all thinking of attracting WEB2 gamers. This is a century-old problem in the chain game industry. There is currently no correct answer to how to do it, and I guess there is no unique answer, but there may be no answer if you don’t try. There are too many entanglements involved in the middle: the traditional purchase can not save much money; the issue of deposit and withdrawal; the issue of education costs for players to enter WEB3, etc.
Legend - Flame Judgment has made it clear that it is to acquire customers from the old player group of Legend 2, so now it mainly uses the traditional game purchase method to acquire customers. The idea is to use nostalgic killing to make the old players of Legend 2 realize that some of the equipment you knocked down are valuable, and can become your own assets and can be traded.
what type of game: If you want WEB2 gamers to join the blockchain game,The most effective way is the recognition of game IP, and it is not announced that you can get rich.For example, if Sword is released on the chain, I will definitely start with NFT. If a major WEB2 game manufacturer wants to try this, it is recommended to use a big IP. I think Century Huatong’s attempt this time is very valuable. It will come up with the largest Legend IP, not something that is only more fun than Axie A game of 60 points at one point.
Legend - Flame Judgment should start internal testing and sales of digital collections at the end of the month. W Labs will continue to follow up and observe this innovative case, currently inDiscord community of GuadaA discussion channel has been specially established, and some project details and information will be discussed and announced in the DC community. I hope that interested friends can join.
To sum up,The model of large companies and big IP + digital collections may become a new model for domestic chain games to break the ice. A few points need to be paid attention to: the transactional nature of collections needs to be real; the way and method of WEB2 user drainage; the IP of the game needs to be strong; Controlling the skyrocketing and falling of the collection is in line with the policy orientation. Players come to play games and feelings. If you want to get rich or lose money, just go to the local dog.
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