Original source: MetaverseHub
Contrary to the swarming in the past two years, technology giants such as Microsoft and Meta have reduced or closed the Metaverse department one after another. We cant help but ask, has the giant wheel of technology heading for the Metaverse broken down? No.
Just like the pre-sale of a building, publicize first, and then start construction in full swing. There is such a company that is leading a new wave of metaverse construction when the metaverse boom is gradually dissipating. It is LandVault.
Following the US$25 million Series B financing in 2021, on March 23 this year, LandVault once again received US$37 million in financing led by The Sandbox, SoftBank and Kingsway Capital, with participation from HodlCo and Gemini Frontier Fund. After the giants cut or closed their metaverse divisions, LandVault is still able to obtain an important signal of capital favor. To date, LandVault has disclosed financing of $68 million.
The bubble of the metaverse is gradually dissipating. Unlike when this concept was hyped and many companies embraced the metaverse, at the current stage, only companies that are truly competitive and innovative can smoothly enter the next cycle. LandVault is committed to being in the metaverse The field provides customers with efficient, high-quality, and high-yield services, and the favor of capital is the best evidence for the recognition of its achievements.
Founded in 2017, LandVault was formerly an advertising technology company. The London-based company introduced advertising into games, e-sports, virtual reality and augmented reality, providing programmatic buying for customers, changing the traditional advertising agency model , Realized the deep integration of brand and game experience.
Using games as a media channel and serving creators by changing the form of advertising, the companys vision allows it to see the potential business opportunities in the decentralized metaverse first.
Its founder, Saml Huber, sees the Metaverse as a more immersive and decentralized internet... most excitingly, it enables a new kind of Creator economy. In order to better realize its vision, this game company quickly started the journey of metaverse construction through financing and mergers and acquisitions.
The gorgeous transformation from a game company to the Metaverse
In-game ad placement business Admix, predecessor to LandVault, connects game creators and advertisers through non-intrusive product placement and creates better ways for brands to enter gaming environments and virtual worlds.
The company has worked with major mobile game publishers such as Gameloft and Supersonic, as well as dozens of brands including McDonalds, Calvin Klein and Formula 1 - helping them activate their brands in-game through product placement. In other words, it allows brands to engage with and provide relevant services by placing products where consumers will see them. It has more than 500 advertisers and works on 600 games and virtual world experiences.
In November 2021, after LandVault received $25 million in Series B financing, the companys main business shifted to placing ads in games and developing metaverse infrastructure.
In June 2022, the company announced its merger with Landvault, the builder on metaverse platforms such as The Sandbox and Decentraland, and named the entire company Landvault. Since then, it has transitioned from the game business to the metaverse.
Landvault is a virtual world builder that aims to attract people to the blockchain and metaverse ecosystem, while providing end-to-end solutions for brands and IP entering the metaverse, from land leasing to construction and monetization. The combined LandVault will leverage Admixs strong relationships with major brands to accelerate their entry into the Metaverse.
Landvault CEO Sam Huber said: This is a complementary merger that will provide a complete one-stop shop for IP or brands looking to enter the Metaverse.
In a short period of time, the company has more than 120 professional Metaverse designers and developers, and has perfectly combined Landvaults creative capabilities and Admixs monetization technology: by building virtual experiences, helping people from all walks of life Large companies enter the metaverse ecosystem, and then use Admixs in-game advertising technology to realize their profits.
Sam also said, The Metaverse is the perfect place to realize our vision of expanding the brand into new digital and virtual environment-building tools for decades to come. Through the companys proven technology and RD team, we will continue to drive the Metaverse economy development of.
In terms of metaverse construction, about 12% of the metaverse is built by LandVault. Not only has LandVault completed 200 builds, but it has also developed 100 million square feet, including partnerships with major players like Mastercard, Heineken, and Standard Chartered Bank, as well as homegrown Web3 players like World of Women and Property.
As of now, LandVault has produced virtual land equivalent to 1,300 football fields, and has taken the lead in developing rapidly expanding virtual worlds, becoming a veritable metaverse builder.
Sitting on hundreds of millions of real estate, but not just a builder
Turning from the game industry to the metaverse, providing complete solutions for brands and IPs entering the metaverse, from land leasing to construction and monetization, and gradually becoming a leader in the field of virtual world construction, LandVault has proved a milestone with its own strength The leapfrog development, and people believe that its future is bound to be a brilliant.
As early as June 2022, Sam revealed that LandVaults metaverse product revenue for about four months has exceeded the sum of revenue for the past two years. So, what is LandVaults business model like?
According to its official website business, its business is mainly divided into three types: Land (virtual real estate sales or leasing), Build (helping companies build a metaverse), Grow (realizing brand value growth), with technology as the core, the trinity creates a connected brand , a metaverse economy between creators and landowners.
LandVault is not only the world leader in virtual real estate, but also the worlds largest metaverse builder. It not only cooperates with many well-known encryption projects such as The Sandbox, Decentraland, NFT World, World of Women, and Somnium Space, but also becomes partners with traditional top brands such as Hershey, Standard Chartered Bank, Heineken, LOreal, and MasterCard to help these Brands build unique metaverse experiences and drive engagement in meaningful ways.
In partnership with The Sandbox, for example, LandVault designed and built WOW Galaxy, a galactic fantasy world featuring futuristic art and quests. Players are led through this fantasy world by a series of NPCs who tell stories about the economy, fashion and the future, and have the opportunity to unlock unique accessories for their NFT, which has generated more than $200 million in NFT transaction volume since its launch.
In cooperation with Hershey, through the decentralized platform Decentraland to help brands enter the metaverse, LandVault built a gamification experience for Hershey, bringing audiences a new way of interaction around brand products, tasks and secret benefits . There are many successful cases like this on the LandVault official website.
In order to boost the rapid growth of the metaverse, LandVault launched the Matera protocol in December 2022 to establish a partnership with the metaverse platform. This agreement puts experiential metaverses such as virtual stores or stadiums on the chain. The beauty is that its built as an open standard, so anyone can build applications on top of it.
From a game company to a metaverse developer, and then to an integrated metaverse toolkit, LandVaults business transformation has been fast and successful, and it has firmly grasped the real needs of the market. This may be one of the main reasons for its high investment again one.
The Metaverse needed a WordPress moment (open source website building tools) that would make it easy for anyone to build a Metaverse, so were investing heavily in developing these tools, said CEO Sam Huber.
It is gratifying that The Sandbox has supported the artificial intelligence tools developed by LandVault this year, and LandVault has completed more than 300 Metaverse projects so far. LandVault is also now spearheading the development of an ecosystem that has the potential to generate up to $5 trillion in value by 2030, according to a McKinsey Company report.
The Expansion of Web3 Driven by Artificial Intelligence
As the next generation of the Internet, Web3 allows users to trade and manage digital assets more securely and efficiently. Driven by Web3 technology, the Metaverse is booming at a pace comparable to the former, and is gradually becoming an integral part of peoples daily lives. At the same time, AI technology is also driving the development and expansion of both, bringing more features to virtual experiences, and improving their safety and reliability.
While interest in the Metaverse has cooled at the moment, with some leading companies continuing to develop the technology and attracting investor funding, LandVault has been building virtual worlds for clients from start to finish, helping brands take advantage of all the forms the Metaverse has to offer. immersive and interactive content to enhance their marketing strategies and connect with consumers in unique ways.
As Sam said when he decided to go all in on Web3: Change is the only way to go, and when the market is trying to tell you something, you have to listen... Its time to focus on Web3, its time to build the next phase of the Internet.
In order to achieve the goal of accelerating the economic development of the metaverse, LandVault disclosed that it will use the latest financing of 37 million US dollars to continue to build its protocol Matera. The development of the Matera protocol will provide strong support for the development of the metaverse, and we look forward to it bringing us A more diverse Metaverse experience.
In addition, LandVault will further invest in AI technology, especially AI-based tools to enhance the development and monetization of metaverse content, and will also expand the team size in Dubai, Asia, Europe and the United States, which will enable more users Can participate in the Metaverse, and also provide strong support for the commercialization and economic development of the Metaverse.
The Metaverse is a virtual world, also known as the second Internet, that connects more digital content with the physical world. In the Metaverse, users can create virtual identities and explore, interact and experience virtual environments, virtual goods, virtual social networks, and more.
And AI technology will continue to play an important role in the metaverse. Driven by AI, the new technologies, new models, and new formats of the metaverse will reconstruct the boundaries and definitions of the real economy, and empower the world with the combination of virtual and physical The transformation and upgrading of traditional industries will promote the accelerated and deep integration of the real economy and the digital economy, and enrich the Web3 ecological network.
As CEO Sam Huber said: The latest advances in artificial intelligence technology are helping us quickly develop a roadmap for the development of the metaverse. He said that the metaverse needs a world window, and anyone can create a virtual experience as easily as creating a website. .
This company boldly embraces AI and other cutting-edge technologies, accepts the flood of olive branches, and burns its own ambitions and has been practicing on the road of Web3. From game companies to metaverse developers to integrated metaverse toolkits, we will wait and see what kind of business combination and transformation LandVault will achieve with the help of AI in the future.
We believe that LandVaults AI technology and the development of the virtual world will inject new vitality into the development of Web3 and the Metaverse, and bring us a safer, more efficient and decentralized digital world. In the future, it is believed that the metaverse will become an integral part of our daily life, and the efforts made by LandVault will also become an important force to promote the development of this field.
