In the world of Web3, there is a voice that is becoming louder and louder - traffic is king. Yes, whether in the traditional Internet or Web3, traffic is the key factor that determines success or failure. As a leader in the Web3 social field, INTO is reshuffling the industry with its unique traffic aggregation strategy.
1. Traffic aggregation is the key to Web3 commercialization
In the world of Web3, the importance of traffic is being magnified unprecedentedly. Behind this, there are profound industry logic and technical roots.
First, from the perspective of business model, Web3 is reshaping the underlying logic of the Internet economy. Unlike the Web2 era, the commercial value of the Web3 era no longer comes mainly from advertising and e-commerce, but from the Token economy and protocol benefits. In this model, the core competitiveness of the platform is no longer the monopoly and control of traffic, but the mobilization and incentive of traffic. Only platforms that can efficiently aggregate and utilize traffic can occupy a dominant position in the Token economy and obtain the maximum protocol benefits. It can be said that in the Web3 era, whoever controls the traffic controls the initiative of commercial realization.
Secondly, from the perspective of user behavior, Web3 is changing peoples Internet usage habits. With the development of blockchain technology, more and more users are beginning to get involved in decentralized applications (DApp). Unlike traditional centralized applications, DApps are often based on specific public chains or ecosystems, and their user groups are relatively scattered and vertical. This means that it is difficult for a single DApp to obtain large-scale traffic through its own power like centralized applications. They need to rely on external traffic aggregation platforms to obtain users through traffic diversion and diversion. In this case, whoever can provide the best quality and most accurate traffic resources will become the favorite of DApps and occupy a central position in the Web3 ecosystem.
Finally, from the perspective of ecological development, traffic aggregation is becoming an accelerator for the prosperity of the Web3 ecosystem. In the world of Web3, various applications and services are highly interdependent and mutually reinforcing. The user growth of a DApp may drive the prosperity of the entire ecosystem; conversely, the prosperity of an ecosystem will also feed back to every DApp in it. This network effect makes the value of traffic in the Web3 ecosystem continue to increase. A platform that can effectively aggregate and deliver traffic can not only bring huge commercial value to itself, but also provide a strong driving force for the virtuous cycle of the entire Web3 ecosystem. In this sense, the traffic aggregation platform has become the starter and catalyst for the development of the Web3 ecosystem.
2. INTO’s traffic aggregation technique: the multi-dimensional approach of “A+B+C”
The key to INTOs success in the Web3 traffic game lies in its A+B+C multi-dimensional traffic aggregation strategy. This strategy covers all key sources and scenarios of Web3 traffic, forming a three-dimensional traffic network.
The so-called A refers to the infrastructure of the Web3 world, such as public chains and exchanges. These platforms bring together a large number of crypto natives and are the largest source of Web3 traffic. INTO is well aware of this and has reached strategic cooperation with multiple leading public chains and exchanges to introduce their huge user traffic into the INTO ecosystem. The introduction of this top-level traffic not only provides INTO with a continuous source of growth momentum, but also accumulates a group of high-value seed users for it.
The so-called B refers to various Web3 communities and vertical application platforms. These platforms gather a large number of users with the same interests and needs, and are the concentration of traffic. INTO has also made great efforts in this field, and has formed close linkages with many high-quality communities and platforms through ecological cooperation and resource exchange. On the one hand, INTO shares its traffic resources with these partners to help them gain incremental users; on the other hand, INTO also obtains a large amount of traffic diversion and exposure from these platforms. This win-win traffic exchange has greatly expanded the traffic boundaries of INTO.
The so-called C refers to the end users of Web3, that is, each independent individual. This is the foundation of the traffic pyramid and the foothold of INTO traffic aggregation. For C-end users, INTO has adopted a more refined and personalized operation strategy. Through various forms of product services such as social, content, and tools, INTO directly hits the core needs and pain points of users, attracting them to actively enter the INTO platform. At the same time, INTO has also designed a complete user growth mechanism, which continuously activates and retains users through various methods such as sign-in, tasks, and invitations, allowing them to become long-term active participants in the INTO ecosystem.
Through this A+B+C traffic aggregation technique, we can see the unique advantages of INTO. It does not limit the acquisition of traffic to a certain level, but conducts three-dimensional mining and linking from multiple dimensions. On the one hand, this approach maximizes the source of traffic, and on the other hand, it also forms a combined effect of traffic, allowing traffic at different levels to achieve cross-flow and mutual conversion. It is with this unique aggregation strategy that INTO has created a super traffic matrix that covers the entire domain and interweaves multiple dimensions.
3. INTO Traffic Aggregation in Three Steps: Building a Closed Loop of Web3 Ecological Traffic
In INTOs view, traffic aggregation is not simply gathering, but to make it efficient and ultimately achieve ecological integration. To this end, INTO has developed a systematic traffic aggregation solution, which builds a closed loop of ecological traffic in the Web3 world through the three steps of aggregation-distribution-precipitation.
The first step is to gather traffic. The key to this step is to establish diversified traffic acquisition channels and incorporate traffic from different sources and types into INTOs pool. In response to this, INTO has adopted a strategy of both access and self-construction. On the one hand, through the open platform and SDK, INTO allows more Web3 applications and services to easily access INTO and share each others traffic resources. On the other hand, INTO is also constantly exploring new traffic entrances on its own platform, such as developing niche products for popular tracks and holding marketing activities with high participation. Through both internal and external efforts, INTO has built a traffic spider web with extensive tentacles in the Web3 world.
The second step is the distribution of traffic. Traffic aggregation is only the starting point. The key is to make the traffic move and flow efficiently in different scenarios of the INTO ecosystem. This requires an intelligent traffic distribution mechanism. INTO has made many attempts and innovations in this regard. For example, INTO uses machine learning algorithms to profile and label traffic from different sources, and then accurately matches it to the content and services that users are most interested in based on their behavior and preferences. For another example, INTO has also designed a complete set of task systems and recommendation mechanisms to guide users to continuously explore and flow between different applications in the ecosystem, thereby improving overall activity and retention.
The third step is the accumulation of traffic. The goal of this step is to convert traffic into a long-term driving force for the INTO ecosystem and form a sustainable positive cycle. To this end, INTO focuses on exploring and operating the long-term value of user traffic. An important measure is to establish a traffic profile for users. By integrating on-chain and off-chain data, INTO generates a complete behavioral portrait and contribution evaluation for each user. Based on this, INTO has developed an incentive mechanism to give token rewards, community governance rights and other feedback to high-quality traffic, encouraging them to continue to provide value to the ecosystem. Another key measure is to create a traffic sharing economy. INTO monetizes and financializes the traffic contributed by users, allowing them to obtain tangible benefits from the traffic value they create. This incentive traffic economic model converts users short-term behavior into long-term value, injecting a steady stream of vitality into the ecosystem.
Through this three-step strategy, INTO is building a fully interconnected, highly efficient ecological traffic closed loop in the Web3 world. In this closed loop, traffic of different dimensions can be fully aggregated and integrated, traffic demands of different scenarios can be accurately met, and the value created by traffic can be maximized and released. It can be said that INTO is taking traffic aggregation to a whole new level - it is not just a growth strategy for a platform, but also exploring a scientific path for traffic ecological operation for the entire Web3 industry.
In general, traffic is the new engine and new driving force of the Web3 world. It is not only the password of business, but also the source of innovation; it not only connects people and information, but also links the present and the future. As the traffic leader of this era, INTO is writing a new paradigm of Web3 traffic with its practice.
