Exchange dark horse manufacturing

The exchange has always been the hottest track in the currency circle, the market is changing, and the dynasties are constantly changing. The former overlord Mentougou Mt. Gox faded out of the currency circle, and the upstart Binance caught up with Huobi, and OKEx took the top spot.

In the endless sea of ​​exchange battles, the back wave hits and chases the front wave away. Since the beginning of this year, some dark horses have emerged, each with their own unique tricks, and they have become uncertain factors that shake the structure of exchanges.

Exchanges such as MXC, BiKi, BISS, and HCoin are representatives of these new forces. They were born in a bear market and have only been established for more than a year at most, but they have each figured out a set of effective ways to acquire customers.

Matcha, which launched the hot currency, BiKi, which is known for its community fission, BISS, which created a membership system and created 100 times coins, and HCoin, which used new stable coins to break through IEO and create new risks. The rise strategies of each company are different, but they all have common genes. They value users and keep thinking about ways to retain users.

Compared with leading platforms building their own public chains and surrounding ecosystems, “dark horses” put a lot of energy into user growth. The aggressive mode of operation and the fast aggressive style of play have become the key links.

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There are dark horses every year, especially this year. After Binance in 2017 and Fcoin in 2018, new platforms represented by Matcha and BiKi emerged in 2019.

In terms of time, Matcha and BiKi were launched in April and August 2018, respectively. They have only been established for about a year, but they are both full of vitality.

The rise of Matcha is full of the color of net celebrity debut. It was not well-known in 2018, but it has become a hit since it was launched on VDS in March this year. The strong community support and trading demand of VDS has brought popularity to Matcha, and also allowed Matcha to become a dark horse.

After VDS, Matcha took advantage of the upsurge of IEO to snap away the first launch of new coins on many exchanges, earning enough attention.

Although there is still controversy in the industry about how to play matcha, it cannot be denied that its operating strategy is effective. Statistics show that the total number of registered users of Matcha has exceeded 2 million, and its daily active users have exceeded 200,000. In terms of traffic, it can even compete with top exchanges.

Another exchange that is also growing rapidly is BiKi. It has many similarities with matcha, and its style of play is aggressive. It once launched more than a dozen new coins a week, including VDS. In addition, the community partner program is a big killer for BiKi to become a dark horse.

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BiKi Community Partner Program

BiKi founder and CEO Winter told Honeycomb Finance that this is equivalent to the exchange opening the marketing link to users. The exchange only needs to design an incentive mechanism to empower partners, and users will spontaneously promote and promote, forming fission.

Winter explained that BiKi’s operating model can be understood as Pinduoduo. He set his sights on incremental users, and continued to bring popularity to the exchange with the help of the broader radiation range of his partners.

According to public information, as of now, BiKi has 1.5 million registered users, 130,000 daily active users, and 20,000 daily trading users. The rapid growth of users has also brought high profits to BiKi, and the fee income in May alone reached 10 million yuan.

Compared with the fast-growing Matcha and BiKi, exchanges such as BISS and HCoin are slightly inferior in terms of user volume and market volume, but they also show the ruthlessness of the new exchange.

BISS, which was officially launched in March this year, can be regarded as an eye-catching new army in the IEO wave. Its BISS UP launched a new channel, and a hundred times coins were born one after another. Among them, the VOL of the second phase project has a maximum increase of 32,000%. The highest increase of MITC in the third phase project is 18000%.

With the help of the attention brought by the skyrocketing price, BISS launched the membership system on June 14, drawing on the membership system of traditional financial products, providing refined services, and attracting more high-net-worth individuals in the currency circle. Members can participate in BISS UP subscription, and also enjoy benefits such as discounts on handling fees. As of July 23, BISS members have sold 13,701 copies.

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The ability of several dark horses to stand out in the fiercely competitive market is inseparable from their respective radical or innovative operating strategies. Studying the commonality of several exchanges, it is not difficult to find that their flower work always revolves around a core - users.

As far as MXC Matcha is concerned, the Chinese name of this exchange was voted by community users, which is the first case in the currency circle. In addition, Matcha gives users sufficient coin listing decision-making power, and many coins are decided to go online by community vote.

In the view of MC, the founder of Matcha, both VDS and FDS are due to the strong trading needs of the community. FDS is launched because the platform ranks first in the voting of the FDS community. We respect the needs of the community and provide them with a trading place. .”

Not only that, Matcha has also added a Vote for Listing section on the official website. Currently, voting for listing has entered the fourth phase. Compared with the voting for listing strategy played by leading exchanges in the early days, Matcha has added the rights of users to participate in voting and get 50% off to purchase projects.

In the exchange industry, the listing of tokens is related to the interests of many relevant parties, and leading exchanges are often unwilling to give up the power to destroy projects. And Matchas decentralization of power to users has undoubtedly become one of the reasons for fan attraction.

Of course, in addition to paying attention to users, the rise of exchanges must be inseparable from the wealth effect brought about by skyrocketing.

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MX has increased by 9898.42% this year

BiKi also understands the principle of give is what you get. Winter said that BiKi has always adhered to the two major fronts of the traffic side and the asset side. The asset side mainly focuses on listing high-quality assets and popular coins. BiKi’s currency listing business will also fully adopt community opinions. “The community partners are very sensitive and will Recommend the latest popular coins to BIKI, and the community penetration ability is also very strong. For example, after VDS went online, the daily trading volume exceeded 100 million US dollars.

From the current point of view, BiKi is a platform that can play with traffic rarely among most exchanges on the market, focusing on sinking the market. In the early exploration of community traffic conversion, Winter found that if some rebate models were formulated for users, users would be willing to promote it. It means that users have participated in the marketing of exchanges, which is a bit like the attribute of Pinduoduo.

BiKi currently has two or three hundred groups, and unofficial ones have hundreds or thousands of groups. The management team also infiltrates the group, observes what users are talking about, and participates in discussions from time to time.

While paying attention to users, BiKi has also invested blood capital in the platform currency, and 100% of the fee income is used to repurchase and destroy the platform currency. Statistics show that this year, the BiKi platform currency has increased by 5197.03%, and this surge has also brought it a large number of followers.

Winter is very clear that it is not easy for a new exchange to break through. He believes that getting more people involved in the construction is a nuclear weapon to challenge the head.

Compared with some high-ranking top exchanges, the dark horses born in this round generally give users the feeling that they are friendly to the people. At least in terms of rule-making, these exchanges are more willing to give benefits to users. Unlike the last dark horse, FCoin, which relied on transaction mining and flooding to gather traffic, this new batch of dark horses has undoubtedly carried out new thinking. How to analyze users in a more refined way and retain users has become their top concern. .

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The dark horses are getting together, which means that the exchange war is far from over. Today, although the three major exchanges of HBO are firmly seated at the top, their layout has fallen into homogeneity; the second echelon exchanges such as ZB and Bibox tend to be conservative and have fallen into a growth bottleneck; fast-rising new forces such as Matcha and BiKi are Users have higher expectations.

Matcha is directly targeting Binance, while BiKi hopes to use the sinking style of play to promote qualitative changes with quantitative changes and counterattack the head.

However, although the two exchanges have almost become recognized dark horses in the market, in the mainstream consensus, they are still far from the top.

In the process of rising, the most impressive thing about rookies is their operation strategy, but as young exchanges, their product and technology accumulation is obviously not as good as that of top or even second-tier platforms, and user experience still needs to be improved.

Ju Jianhua, the founder of BHEX exchange and former CTO of Huobi, as a technical school, does not agree with the operation of new forces. He pointed out that no matter whether it is Binance, Huobi, or OK, Bitfienx, none of these top exchanges has achieved its current status through a surprise victory.

Several key factors for the rise of exchange platform coins in this round include: platform coins with low circulation have increased by a hundred times; community leaders powerful circle projects; grabbing the first launch only depends on users and not quality projects. Ju Jianhua believes that winning by surprise is not In the long run, developing business based on technology is the core competitiveness.

It is true that although the aggressive operation style has quickly brought popularity to Matcha and BiKi, the two are also regarded by the outside world as small currency distribution centers and are not yet the home of mainstream currency transactions.

If these dark horses want to become real leaders, they still need to make progress in the mainstream currency trading business.

As the helm of Matcha, MC does not shy away from talking about the rise of Matcha. When the outside world evaluates Matcha Ye Luzi, he believes that it is Ye Luzi who gave Matcha a chance to get rid of Ye Luzi.

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Rookies have shortcomings in the mainstream currency market

In addition to developing mainstream currencies, Matcha has also begun to deploy globally, promoting compliance in Australia, Brazil, Canada, the United States and other countries, and advancing towards the regular army of the top platform.

Compared with Matcha, BiKi, who has tasted the sweetness of the Pinduoduo model, still hopes to continue to strengthen its traffic pot. Winter believes that the mainstream currency represents the stock market. In a short period of time, the advantages of the three major exchanges in the mainstream currency trading are difficult to shake, so BiKi is still targeting the incremental market, doing rapid traffic accumulation, and improving product experience. upgrade.

Until we are fully sure, we will not invest in the mainstream currency market for the time being. Winter revealed that although BiKis current daily activities are at the same size as Huobi, its industry influence is still a little bit worse, and it is still laying the foundation. The timing After maturity, it will formally launch an upward impact.

The digital currency market is still rapidly iterating, and there are still variables in the structure of exchanges. The dark horse has appeared, and the ambitions are revealed. A group of veteran cannons who have been tested by bulls and bears have to be prepared for danger in times of peace and face new challenges.