Editors Note: This article comes fromEditors Note: This article comes fromHoneycomb Finance News
(ID: fengchao-caijing), Author: Hoho, Editor: Wendao, reproduced by Odaily with authorization.
In the past six months, hot spots such as IEO launch, resonant currency, model currency, staking wealth management, and platform currency repurchase and destruction have pushed up the market heat. The exchange track is full of flowers, and the core is still traffic.
For users, the increase in book wealth is undoubtedly the most intuitive temptation. After the IEO, the non-launch discount model was iterated to version 2.0, drawing on the method of burning money to acquire customers in the Internet business war, and the subsidy model entered the field of vision of the exchange.
The non-prime discount mode is an activity in which users subscribe for tokens at a low price through panic buying. Different from the IEO launch, the online currency needs to have a certain degree of market enthusiasm, and has formed a market price on other exchanges. At present, the promotional discounts on various platforms range from 30% to 40% off.
The non-launch discount model is coming, and the positive benefits brought by sweeping platform wool are attractive to users, but when the exchange burns real money, how long can this high subsidy model last?
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Matcha PTT promotion 50% off to 10% off
At 20:00 on July 29th, the Matcha MXC Exchange opened the PTT/MX trading pair in the MX trading area, and started the 50% discount purchase activity of Proton Proton Chain (PTT).
The average transaction price of PTT in the entire market in the past 3 days was 0.0006 USDT. MXC released 100 million Tokens for users to subscribe. The subscription price was 0.00025 USDT, which was more than half of the market average price.According to MXC official data, a total of 18,823 people participated in the snap-up, and the activity of winning by speed only took 0.91 seconds. A total of 715 users successfully bought PTT at a low price, and the success rate of snap-up was 3.8%. This cant help but remind people of the IEO boom of the three major platforms.Earlier in July last year, PTT landed on the secondary market. However, the performance is not good, and the currency price has been at a historically low level for a long time. After landing in MXC, PTT made a comeback. At 9:00 p.m. on July 29, PTT quoted 0.0029 USDT, an increase of 1098% compared with the rush price of 0.00025 USDT.
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PTT subscription rate of return exceeds 1000%
Judging from the market reaction, the rise of PTT has once again allowed users to enjoy a wave of benefits when they snapped up on Matcha. Calculated based on the average market transaction price of PTT in the past 3 days before landing on MXC, which was 0.0006 USDT, the 1098% increase means that users who successfully subscribed have received a 10% discount promotion, and the book return has exceeded 10 times.
In order to let this 10% discount coupon fall into the hands of as many people as possible, before the event started, Matcha restricted the amount of snap-up for a single account. The upper limit of snap-up is 200 equivalent platform currency MX, and the lower limit is 30 pieces. The total subscription amount for a single account is between 7.35 USDT and 49 USDT.Although the amount distributed to each user is not too much, the stimulus brought by the benefits is not small. After the event, many investors directly called a few more issues in the Matcha community.On July 29th, the opening price of MX was 0.2665 USDT. As of 6:00 p.m. on August 4th, the price of MX was 0.251 USDT, with an overall drop of 5.8%. Investors concerns are not unfounded.
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Exchanges start a subsidy war
The exchange that started the discount promotion is not the matcha one. Drawing on the method of burning money to acquire customers during the Internet business war, the subsidy model has been launched in many exchanges.
On July 31, VSYS won the fifth round of voting on Huobi FastTrack, receiving a total of 38.45 million votes and 9,549 supporters; FSN received a total of 21.99 million votes and 5,228 supporters. VSYS and FSN each have 100 users sharing 20% of the transaction share. This means that a total of 200 users purchased VSYS at a discount of about 3.6% and FSN at a discount of about 4.3%.
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On July 31, VSYS landed on Huobi
FastTrack is Huobi Globals fast listing channel, mainly for popular high-quality projects that have formed market prices on other mainstream exchanges.On July 29th, the BigONE exchange launched the second round of voting for the listing of coins. Users who participate in the voting can get a total of 76 million COCOS candies at a 20% discount.On July 20th, Gate’s Startup launched the CNNS project again. Users can purchase CNNS with a 50% discount through subscription for a limited time.On August 9th, the BHEX platform will also launch the 50% off purchase of 500,000 USDT equivalent HT activity. The subsidy model has been moved to the core currency listing business layer of the exchange, where all parties come to the stage, and the marketing methods of the exchange have once again become the vanguard of promoting market enthusiasm.
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High subsidy model is now worrying
In the past six months, new IEOs, resonant coins, model coins, staking wealth management, and platform coin repurchase and destruction have been launched one after another. For exchanges, the core of the package of various operating methods is still traffic.
On July 16, Gate released the Startup CNNS discount subscription announcement. The announcement stated that the subscription price will be discounted according to the average of the daily opening prices 3 days before the subscription (July 18, 19, and 20). The official thanked the CNNS project financial support for this event.
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On July 16, Gate released the Startup CNNS discounted subscription announcement
The project party benefited investors with real money, but the market did not seem to buy it. Just three days after the announcement, the market performance of CNNS has been in decline.
On July 18, the opening price of CNNS was 0.01471 USDT; on July 19, the opening price was 0.016 USDT, a slight increase; on July 20, when the subscription activity started, CNNS opened at 0.00999 USDT, a three-day cumulative drop of 32%.As of 6:00 pm on August 4th, CNNS quoted 0.00784 USDT. From the market point of view, the price of CNNS reached the highest point in more than a month before and after the event. The endorsement activity of the exchange brought the currency price up, but once the event ended, the currency price fell back to the previous low point.
Compared with the event subscription price of 0.006783 USDT, this batch of 3012 participants still has a 15% rate of return. In the past two weeks, most CNNS holders have suffered a cumulative decline of up to 46% in currency prices. Now on social media, many users have expressed their dissatisfaction with the CNNS project and the platform Gate.
