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For Ethereum and most blockchains, developers are so focused on building and testing decentralized applications (DApps) that they often forget that the ultimate purpose of the product is to serve users, thereby underestimating the importance of the user interface or user experience. Materiality and governance of product commercialization. This article will explore the successful practice of Ethereum based on user interface or user experience and governance.
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User Interface or UX, Usability and Design Thinking for Blockchain Decentralized Applications
In order to achieve large-scale implementation of Ethereum and cryptocurrencies, the Ethereum and blockchain communities should work harder to improve the usability of technology, tools, and user experience of decentralized applications.
Cryptocurrency is a hot topic in the blockchain community and cryptocurrency investment circles, but for ordinary people, the concept of Bitcoin or cryptocurrency seems to be as obscure as a book from heaven. In their view, it is like a string of astronomical figures. For example, the address of the cryptocurrency wallet, 1BQhEut2E4XmYm53Qt614NbrhBvuCoyxVc and a number representing the balance of 10.0005BTC, many people are confused when they see this string of numbers.
User interface, user experience, and usability are terms commonly used in user experience design. Its about the design process of products and services that are considered from the users point of view, focusing on usability, operability, and interaction with users, with the goal of designing products that are relevant, satisfying, and sticky to users .
The usability of the user interface and user experience of decentralized applications will greatly affect the implementation effect of Ethereum, blockchain and cryptocurrencies. The user interface is designed to capture the complexity of decentralized applications in an intuitive and simple design. This requires guiding users through complex business processes and building trust between machines and networks, which involves simplifying and redesigning traditional business processes and embarking on a new digital experience path. One constant in the UX design process is the Design Thinking process.
Here are the 4 steps proposed by Stanford University:
1. Starting from empathy, understand user needs, capture target groups and collect relevant data;
2. Grasp the pain points of users;
3. Understand user needs and propose solutions;
Ethereum product development and execution should follow a well-crafted business plan. For example, content marketing or user interface layout cannot be sloppy, which will also affect the success of Ethereum products.
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Best Practice Examples of Ethereum GovernanceGood governance is at the heart of the success of any business or organization.A good governance structure plays a decisive role. Make a clear positioning of roles and responsibilities in the decision-making process and clarify how the decision-making results will be disseminated and followed up. In a well-run commercial project,
Information technology governance (IT governance) is a key link in the entire corporate governance process, controlling information technology decision-making power and investment positioning.
In the development of blockchain and Ethereum, governance is also a top priority. Regarding decision-making and governance, it is divided into three aspects. One is the need to formulate a blueprint for future network development, such as the process of information technology governance. Especially with Ethereum still in the early stages of development, good governance and decision-making process are crucial to the future development roadmap and will lead the community towards a bright future. The second is operational and economic governance, which manages economic policy and decision-making on the Ethereum network. The third is the governance of decentralized applications and cryptocurrencies, which are jointly maintained and developed by developers and currency holders, but depend on the basic platform governance of both.
In general, we can divide Ethereum governance into two parts, on-chain and off-chain governance. On-chain governance involves optimizing the networks decision-making process and rules for voting or decision-making. Off-chain governance involves optimizing operational decisions, often human-made, made outside the blockchain or network. Decisions can be made through centralized decision-making or a fully decentralized approach.
