Original source:The small universe of Tai Tam
“Welcome Gracy Chen to the Forbes Business Council.”
With outstanding achievements in the management field, Bitget Managing Director - Gracy Chen passed strict review and selection and officially became a member of the Forbes Business Council in the second half of 2023.
Wearing a light blue satin shirt and a neat half-updo, she had a firm gaze: I am honored to join the Forbes Business Council and look forward to working with the business leaders on the council. This is a driving number Opportunities for industry development will further our mission.”
Every move he makes exudes a cheerful spirit. So far, this female entrepreneur who is rushing into the workplace has conquered strength with softness and marched forward. She has become a strong person in the Web3 storm, and she has arrived in awe.
Character in this issue: Gracy Chen
01 Cross-border female general
first encounter
Looking back on the past, Gracy Chen has demonstrated multi-faceted talents on the workplace stage.
She held key positions at Phoenix TV, one of Asia’s media giants, before moving on to XRSPACE, a unicorn company in the field of virtual reality. Today, she sits at Bitget, the worlds leading Crypto digital asset trading platform, from TV host and producer, to Chief Marketing Officer (CMO), and now to Managing Director (MD). To be fair, Gracy Chen juggles different fields with ease. She continues to expand her career territory and moves forward firmly, never stopping.
Talking about the opportunity to cross-border investment in the Crypto industry, Gracy recalled: A long time ago, several close friends such as He Yi, the co-founder of Binance, and Tim Draper, the legendary investor in Silicon Valley, introduced me to the Crypto industry. ” Then in 2015, Gracy Chen began to invest in digital currencies such as BTC, ETH and OK.
In 2017, Gracy Chen gradually focused on the primary and secondary markets of cryptocurrency and began to further participate in the Crypto project. She made an early investment in Asia’s leading decentralized wallet Bitkeep (which was renamed Bitget Wallet after Bitget became its controlling shareholder). Mentioning this experience, Gracy said with emotion: It was precisely because I witnessed the continued brand development and user growth of Bitkeep and Bitget during this journey that I decided to join Bitget, a passionate and innovative exchange.
For Gracy Chen, there are two main focuses in deciding whether to cross industries: First, it is necessary to consider whether the core capabilities match the position and whether this opportunity can empower oneself. Second, examine the prospects of your industry and determine whether it is worth investing time and energy to make it a strategic investment in your career.
I feel that instead of just investing some money in this industry, it is better to invest my own time. This is the biggest and most important investment for me.After examining and weighing herself and the industry, Gracy Chen resolutely jumped to the Web3 field and gradually embarked on the journey to take charge of Cryptos leading exchange.
wind and rain
Gracy Chen’s cross-border journey encountered difficulties at the beginning.
In April 2022, Gracy Chen officially joined Bitget. At this time, the global cryptocurrency market continued to slump after violent shocks. It coincided with the first major bear market since 2018, and many well-known institutions and projects experienced financial difficulties and large-scale layoffs. The news kept coming.
The industry changes came as soon as she took office, which was a big challenge for Gracy Chen. However, what she saw was not only difficulties, but also opportunities. “This is a severe test for the entire industry and business,” Gracy admitted, “but it is also a great opportunity for us to attract talents in the market.When the market is down, only by continuing to consolidate the foundation and prioritizing growth can we be in a better position to meet the opportunities when the market recovers.
The new storms are far more than these. In the transition from traditional industries to the Web3 field, the challenges Gracy Chen faces not only come from changes in the market, but also involve new requirements for professional quality. She pointed out: “This is an industry that requires continuous learning and adaptation, and we must maintain sensitivity to industry dynamics.” Whether it is blockchain technology knowledge, cryptocurrency trading and financial knowledge, or security and privacy protection awareness, etc., want to To break through the industry, you can only learn quickly, continue to learn, and maximize your knowledge reserves in a short period of time.
Be good at hard work and achieve success through thinking.
This cross-border female general has always motivated herself to maintain a high degree of intellectual curiosity and an open mind in order to meet future challenges, thus achieving rapid personal growth and successful transformation.
⌈Her⌋Power
Gracy Chen not only has strong learning ability and excellent leadership, but she is also recognized as an advocate of female power in the Web3 industry. She gives more female Bitget career opportunities to encourage their deep participation, and also through Bitgets The non-profit organization DIY Girls provides STEM education to women.
On social media, Gracy Chen made a strong appeal to let us hire more women. She believes that the Web3 industry needs more female participation because women have unique advantages and contributions——The female mindset will better understand the needs of female users, thereby bringing another perspective of innovation to the industry and creating a more diverse and inclusive workplace.
Gracy Chen pointed out that women are usually good at communicating and coordinating with others, and are more empathetic. “When I embarked on my journey at Bitget, I discovered that there are many capable female leaders here.” Gracy Chen said, “Women are not afraid to share opinions and insights, and we always provide each other with honest and helpful advice and support. ” Gracy also emphasized that women’s wisdom and strength can not only enhance a company’s spiritual capabilities, but also its financial capabilities. Womens participation promotes the optimization of business planning and product design, inspiring innovation and change.
Regarding the situation of “more men than women” in the industry, Gracy Chen believes that this is largely due to the fact that the encryption industry itself is a combination of finance and technology, while the traditional finance and technology industries have an imbalance in gender ratio. She pointed to a Fidelity study that showed only 33 percent of women feel confident in their investment decisions.
“Cryptocurrencies have become riskier assets due to their increased volatility, and female investors are more risk-averse and sober than male investors, so are less likely to invest in them.” Gracy Chen is deeply touched by this phenomenon.
To improve this situation, Gracy Chen proposed that first of all, encryption companies have the responsibility to provide more internship and employment opportunities for women and create a female-friendly and equal working environment. And she thinksThe cryptocurrency and blockchain industry should create more job opportunities, remove barriers to financial independence, and benefit people from all backgrounds and experiences.Finally, she emphasized the importance of education. Women’s understanding and knowledge of cryptocurrencies should be developed to provide them with greater opportunities to take advantage of this technology.
“My advice to female entrepreneurs in the crypto space is to remember that you are not the ‘elephant in the room’ – gender inequality is.” Gracy Chen’s speech was powerful. “Although cryptocurrency is currently a male-dominated market, But women shouldn’t be afraid to enter. Instead, it should serve as an incentive so that we can be better represented in the industry, bringing huge benefits to the industry as a whole.”
It is better to rely on talent than to rely on talent.
Gracy Chen is using her own experience and actions to subvert womens views on the Web3 workplace and inspire more of her power.
02 Growing against the wind
Comeback
From an unknown in 2018 to now one of the top five digital asset exchanges in the world, Bitget has successfully bucked the trend in just five years.
The start-up stage is certainly difficult, and our start was even more of a hellish challenge. When we first encountered a bear market, we tried spot and contract, and explored many fields, but we didnt see much results. Looking back on Bitgets development history, Gracy Chen Deeply aware that it was not easy, Because the team size was limited at the time, we were unable to take care of both spot and contracts at the same time, so we decided to abandon some businesses in a targeted manner and concentrate our energy and resources on the development of key businesses. Therefore, Bitget suspended the spot business and continued to In the past year, we have continued to suffer losses, and our entrepreneurial funds have almost dried up.
In July 2019, Bitget ushered in its first turning point. Through in-depth research on market demand, the Bitget team keenly discovered that users showed strong interest in forward contracts. Following the hot spots, they launched the worlds first USDT forward contract, and the trading volume suddenly exceeded 100 million US dollars. In 2020, Bitget achieved another success. Its first-of-its-kind one-click follow-up function greatly simplified the transaction operation process and provided many users with more efficient profit results.
Then in order to further promote global expansion, Bitget began to increase investment in brand marketing.
In 2021, Bitget became the first armband sponsor in the history of Juventus. In addition, Bitget has also established a partnership with the Turkish football club Galatasaray, and the world-renowned football player Keisuke Honda has also signed on to become its image spokesperson in East Asia.
In 2022, Bitget announced that it would be an exclusive sponsor of the 2022 PGL CS:GO Championship and the 2022 PGL Dota 2 Season 3 Championship. In addition, the World Cup became a global event that year, so Bitget decided to partner with a top football star to further increase its popularity.
And this top football superstar is, yes, the GOAT champion who led Argentina to defeat France in a 7-5 penalty shootout and won the first World Cup title for the Argentine national team in the past 36 years - Leon Lionel Messi
We chose Messi for two key reasons: his reputation and his growth experience. Gracy Chen spoke highly of Messi. Messis achievements and abilities have been demonstrated through every wonderful game and every game. The trophy is the best proof. However, we value his reputation more, and he has maintained the image of a good father, a good husband and a good captain over the years. More importantly, we have seen in Messi’s growth experience A shadow of Bitget’s own growth.”
Although the competition was fierce, fortunately, Messi was also moved by Bitgets sincerity and values, and gave up another more lucrative signing to establish a cooperative relationship with Bitget. With Messis global influence, Bitgets expansion in the global market is progressing more smoothly and rapidly.
Messi once said: Rather than being the best player in the world, I care more about how to be a good person. This is also in line with the principle that Gracy Chen and everyone at Bitget have always adhered to -Be a practitioner of positive energy, adhere to the original intention, resolutely maintain a fair and orderly environment, and truly create value for the industry and users.
Bitget has transformed from a small exchange that was not worth mentioning back then, and made a strong comeback, just like Messi, who went from a dwarf boy to a generation of football king, relying on his own efforts to change his destiny and accumulate wealth.
⌈Standing ⌋
“Find the opportunity in the crisis and then let it be the driver of our growth.”
Gracy Chen pointed out that for companies to successfully break through the ice and break through the encirclement, they need to make many key decisions at the strategic level, especially when the market is volatile.Think about how to accumulate momentum in the bear market and stick to your position in order to usher in a new round of dawn.
In Bitget’s fifth anniversary open letter, Gracy Chen shared this sentence: “Bitget was born from a unique belief – to be the 10% who stick to it after the tide goes out.” Yes, there is never a shortage of speculators in this industry, and those who still stick to it when the market boom fades and the mood is depressed, and do not back down or give up, are the warriors who truly belong here.
Bitget was born in a period of ebb and flow, and has grown rapidly through countless ebbs and flows. No one can stop the flow of the tide. Faced with the unknown market direction, Gracy Chen firmly said: The changes brought about by encryption technology will reshape the financial order and investment methods, creating a more fair and inclusive future for people.
⌈The philosophy of being the 10% no matter what⌋
⌈Be the 10% who stick to it after the tide ebbs⌋
03 Everything is new
innovation
When it comes to the recent global AI trend and its combined application with Crypto, Gracy Chen has quite a few thoughts.
AI is essentially a kind of productivity, and the essence of blockchain is actually a production relationship. It is a trust system that cannot be tampered with. The combination of the two is actually the combination of the so-called productivity and production relations, so AI and encryption The industry has broad prospects,We should consider how to use AI to better improve productivity and create more value, so that the blockchain can distribute value more fairly and efficiently.
Gracy Chen paused for a moment, thought for a while and then continued: The combination of AI and crypto has many application scenarios, such as improving the development efficiency of smart contracts and enhancing the efficiency of data analysis. In the future, if AI one day becomes the key to the entire productivity The core components, I think there is a high probability that they will be paid through virtual currency.”
As Gracy said, AI, as the future vane, will lead Crypto to a new stage of development and bring a dual revolution in productivity and value distribution to the world. The rise of AI empowerment has injected new vitality into the management and trading of digital assets. This trend means more intelligent and agile operations for investors, trading platforms, and the entire market.
As the outstanding leader of Bitget, Gracy Chen uses her outstanding wisdom and vision to lead the company to continue to innovate in this era of rapid technological development. Bitget launched a series of AI trading robots in June this year, and launched a new Commodity Trading Advisor (CTA) AI robot on July 27, using AI technology to help users choose and create strategies more intuitively.
It’s not just about generating new ideas, it’s also about making them reality.
Perhaps more new technological forces will emerge in the future, and I look forward to seeing Gracy Chen lead Bitget to create more possibilities in this new era and new fields, bringing greater changes to the entire industry.
⌈long⌋runner
In Gracy Chens view, the road to the Web3 industry is like a never-ending marathon. On this long-distance track, only by becoming a long-term and determined marathon runner can we inject endless vitality into the industry.
“Unlike those exchanges that rise quickly and die quickly,” Gracy emphasized, “we create easy-to-use, powerful tools to empower people, so that everyone can integrate into the future financial system safely, conveniently, and efficiently. Integrating users Put it first, focus on product innovation, uphold long-termism, be loyal to the original intention, and continue to improve day after day.”
This is not a momentary sprint, not a competition for match points, but a long and solid run, a marathon of continuous improvement and evolution.And Gracy Chen is working with the team to become the leader in this game.
Since the second half of 2021, the Bitget team has achieved rapid expansion in global business and successfully achieved global coverage, providing services to more than 20 million users from more than 100 countries and regions. In addition, in order to maximize the satisfaction of users different needs, Gracy led the Bitget team to adopt a progressive strategy and continuously expand business boundaries to establish a complete trading ecosystem, covering multiple aspects such as trading, investment, research, DeFi, media, etc. This is not a simple number, but an achievement achieved under this marathon long-distance running strategy.
For Gracy Chen, the symbiosis of wealth effect and long-termism is the core. Only by playing fast and slow, focusing on popular narratives and launching quickly can we provide users with more options for early dividends. This long-term business philosophy makes Bitget stand out in a highly competitive industry. Bitget ranked first in the ATH Average ROI of LaunchPad, the top ten platforms in 2023 announced by CryptoRank.
Very good news.
And in a sense, even though the road ahead is long and may be broken in the sand, there is dawn after the long night.
Settle, wait, persist, and move forward.
There is still spring to come in this long-distance marathon.
Ups and downs are all destiny, so it doesnt matter if the tide ebbs or flows.
Gracy Chen, this cross-border female general who has grown up against the wind, has been accompanied by the waves of the business world, turning a thousand times and standing in the wind.
