Bitget Wallet, the worlds leading Web3 wallet, achieved a milestone in August this year, with monthly active users (MAU) exceeding 12 million. During the same period, according to data from the Apple App Store and the Android Google Play Store, its App downloads reached 2 million, ranking first among the worlds Web3 wallets.
Deep integration with Web2 platforms to achieve mass adoption
Bitget Wallet has adopted a forward-looking strategy in promoting the popularity of Web3, especially in the direction of seamlessly connecting Web2 and Web3. Chief Operating Officer Alvin Kan pointed out that the companys significant growth this year is mainly due to the deep integration with Web2 platforms, especially Telegram. By leveraging Telegrams huge user base and achieving a social fission effect, we have begun to attract a global user group that has not been exposed to cryptocurrency.
The key to Bitget Wallets product strategy is to eliminate the technical barriers for users to switch from Web2 to Web3. For example, through MPC keyless wallet technology, users can use common Web2 login options such as Telegram, email, Apple ID, and Google account to create and manage wallets. Bitget Wallet effectively connects the two platforms. This seamless integration not only makes Web3 services within reach, but also greatly simplifies the users initial experience.
Since Bitget Wallet supported the MPC wallet solution for the TON mainnet this year, it has become more convenient for users to interact with the Telegram/TON ecosystem. Currently, the usage rate of the TON mainnet MPC wallet in Bitget Wallet has exceeded 40%. Through the TON mainnet MPC wallet, the opening of the MPC wallet login entrance for Telegram users, and the development of Telegram trading robots, the users transition from Web2 to Web3 has been greatly simplified. Alvin revealed that since opening to Telegram users, the creation of MPC wallets has increased by 2.7 times.
One of the most popular innovations in the TON ecosystem this year is the T2E (click to earn money) game. This model has attracted a large user base and brought a large number of new users to the crypto industry. For example, the TON ecological application Tomarket invested by Bitget Wallet has reached a user scale of more than 20 million in the two months since its launch, quickly becoming one of the top players in the track, showing huge market growth potential. The in-depth integration with this ecological field has also brought significant user growth and activity to Bitget Wallet. According to a previous research report by Bitget, in terms of the usage preferences of TON ecological game users, mobile apps have an absolute advantage, which is different from the traditional Web3 users who prefer to use browser plug-ins. In this wave of trends, Bitget Wallet has become the most popular wallet tool, with a usage rate of 68%.
Successful combination of global expansion and localization strategy
The global expansion of Bitget Wallet not only seeks to increase the number of users, but also aims to provide financial solutions to user groups around the world who have difficulty accessing traditional financial services. This global and localized strategy enables Bitget Wallet to overcome geographical and economic barriers, implement localized services in more than 168 countries and regions around the world, cover diversified market needs, and establish a solid user base in Asia, Africa, Europe, America and other continents. Compared with last year, the number of users in places such as Japan, the Philippines, Thailand, India, Nigeria, Russia, Italy, Sweden, Australia, France, Portugal, the United Kingdom, Turkey, and Canada has increased dozens of times, especially in emerging markets. Many users first came into contact with decentralized finance through Bitget Wallet and started their Web3 journey.
In terms of Web3 ecosystem construction, Bitget Wallet has worked closely with hundreds of mainnet ecosystems such as Ethereum, TON, Solana, and Base, achieving deep aggregation of ecological projects and providing comprehensive one-stop services such as DApp, transactions, and asset management. In addition, Bitget Wallet is also building a bridge between users and the complex Web3 world - Onchain Layer, and MFD (Modular Functional DApp), simplifying the DApp access process, while reshaping the interaction between users and the Web3 world in terms of functionality, user experience, and security.
This year, especially in the full support of TON ecology, Bitget Wallet has effectively opened up the TON ecology through cooperation with more than 50 projects such as Catizen, Tomarket, Notcoin, etc., significantly improving the user experience and interaction quality in the Web3 ecosystem. On-chain data shows that this month, Bitget Wallet contributed 17% of the active addresses on the TON chain.
Follow the Meme coin trend and innovative features to improve user experience
Bitget Wallet leads the industry with its platform wallet model, realizing the aggregation of hundreds of chains, arbitrary token transactions on the chain, intelligent market analysis, NFT market, Launchpad, casting inscriptions and other functions in one wallet. This comprehensive functional integration shapes Bitget Wallet into a multi-functional Web3 portal. Its innovative technologies such as friendly interface design, simplified cross-chain operations, account abstraction and keyless wallets reduce the complexity of using encrypted assets and greatly simplify the entry process for new users.
Bitget Wallet is known for its quick response to market changes, especially in the field of Meme coin trading. The platform has developed advanced trading features, including automatic slippage, no gas fees, and ultra-fast trading modes, which significantly improve the users trading experience. At the same time, with the help of AI-driven smart money tracking functions, it helps users make smarter trading decisions. This year, Bitget Wallet also established a $10 million BWB Ecosystem Fund to invest in incubating on-chain trading services, such as on-chain Pre-Market, on-chain derivatives market and trading robots, while investing in the emerging Meme ecosystem. After successfully launching the experimental Meme token $MOEW, Bitget Wallet also held a series of community activities to strengthen Meme culture, increase the participation of Web3 users, and establish itself as the preferred wallet for Meme coin trading users on Solana and Base chains.
DEX is increasingly showing its advantages in DeFi and Meme token transactions. More than 90% of tokens can be found on DEX, including potential 100-fold growth opportunities. This is also our advantage as a Web3 wallet with powerful trading functions, allowing more global users to easily enter the world of crypto finance, especially in areas where traditional financial services cannot reach. We are using innovative technologies to allow more people to experience the infinite possibilities of the Web3 world. Alvin said.
