November 9, 2024 - HashKey Capital, a global digital asset leader, and Web3 news media Decrypt announced the launch of Layer East Media, an alliance that brings together the most influential Web3 media in the Asia-Pacific region.
Layer East Media’s board of directors includes leading blockchain media from the Asia Pacific region and beyond, including:
- Europe and the United States: Decrypt
- Japan: Crypto Times, Coinpost
- South Korea: CoinNess, Tokenpost
- Vietnam: Coin 68
- Thailand: Cryptomind Group, Bitcoin Addict
- Indonesia: Coinvestasi
- Chinese media: PANews, Foresight News, Blockbeats, Odaily, Techflow, Chaincatcher, Blocktempo, Wu Says Blockchain
Layer East Media will be officially launched on November 10, 2024, with a memorandum of understanding (MOU) signed at Thailand Blockchain Week, focusing on helping Western Web3 projects expand and grow their businesses in the Asia-Pacific region. Each market in the Asia-Pacific region has unique cultural differences that will affect how organizations promote products and services, educate potential users and ultimately enhance the customer experience.
Layer East Media will help businesses overcome the common challenge of understanding the diverse business environment in the Asia Pacific region. The alliance will also assist in sharing relevant news, thereby initiating the process of better engaging local users.
In this way, Layer East Media will serve as the go-to hub and information hub for various stakeholders in the industry — including Web3 media, innovative Web3 brands, and even investors and policymakers — covering the diverse markets in the Asia-Pacific region.
“We are excited to launch this alliance of Asia’s top Web3 media,” said Ilan Hazan, co-founder of Decrypt. “This is a step towards redefining the role of media in the Web3 era. By uniting Asia’s leading crypto media, Layer East Media is at the forefront of a new media model — one based on collaboration, transparency, and innovative business models.”
Siya Yang, head of marketing at HashKey Capital, also believes that the launch of Layer East Media is an important turning point for Web3 media.
“This moment marks the beginning of a powerful collaboration that brings together Asia’s top blockchain media platforms to shape impactful narratives, elevate the region’s influence in the global Web3 space, and support innovative digital assets and decentralized technology projects in the West,” said Siya Yang.
The three founding principles of the Alliance include:
1. Increase transparency: Provide reliable and accurate reporting on the Web3 space.
2. Empowering innovators and investors: Providing insights, research and expertise to support informed decision-making.
3. Foster collaboration: Connect media and Web3 projects to drive innovation and enhance engagement with users who are most likely to benefit from their products and services.
These outlets were chosen after a lengthy screening process based on the quality of their news coverage, commitment to journalistic ethics, and ability to provide accurate reporting from multiple perspectives in real time.
Layer East Media’s Council members will enjoy exclusive content and interviews, industry insights, collaborative projects, joint events and opportunities to expand readership and customer base across multiple Asian markets to embrace the region’s rapidly growing digital asset community.
Web3 companies will also benefit from direct media exposure, broad reach across global and local Web3 communities, access to key markets in Asia, and collaboration with alliance partners.
Like many of the Web3 projects it will cover, Layer East Media has a formal roadmap that will see it attend the largest crypto, Web3, and fintech events starting in 2025, and partner with top VCs and communities to expand its reach and reach.
