Original | Odaily Planet Daily ( @OdailyChina )
Author: Golem ( @web3_golem )
On March 4, Zora, an art minting platform that has been criticized as a PUA community for years, finally announced that it will launch the token ZORA in the spring of 2025. The token is planned to be issued on Base with a total supply of 10 billion. It also clearly stated that 10% of the total token supply will be used for airdrops, and the rest will be allocated as shown in the figure below.
At the same time, the official said that the first snapshot for the airdrop was taken at 9 am (EST) on March 3, 2025, and the second snapshot will be taken three days before ZORA goes online, which also means that users who have never participated in Zora interaction before still have the opportunity to get airdrops through interaction. From the perspective of cost-effectiveness, compared with other currently popular projects (such as Monad), Zora not only has a clear wool-pulling cycle (up to 2 months), but also according to Dune data , the current number of addresses on the Zora network is only 550,000, which is a project with a clear wool-pulling cycle and good wool-pulling without involution.
Below, Odaily Planet Daily will briefly introduce Zora in this article, and attach a tutorial on how to interact with it at low cost before it issues coins.
About Zora
Zora was born in 2020. Its initial business was similar to Opensea, which was an NFT casting and trading platform. However, with the decline of the NFT track and several years of development, Zora has launched its own L2 network based on OP Stack and positioned itself as an on-chain social network with post tokenization capabilities.
Every user can create a post on Zora. Each post is a tradable ERC-20 token with a fixed total of 1 billion. After creating each post, the user will automatically receive 10 million tokens corresponding to the post. The creator can earn 1% from each transaction.
Regarding financing, Zora has raised a total of over $52 million. On October 16, 2020, it completed a $2 million seed round of financing, led by Kindred Ventures, with participation from Coinbase Ventures, Trevor McFedries, Alice Lloyd George, and Jeff Staple; on March 19, 2021, Paradigm participated in the investment, but the amount was not disclosed; on May 6, 2022, it completed a $50 million financing round, with a valuation of $600 million, led by Haun Ventures, with participation from Coinbase Ventures and Kindred Ventures.
Zora Interactive Tutorial
Zora’s current interactions are relatively simple and almost free. The main steps are to create a profile, post, and buy and sell post tokens. The following is a detailed tutorial.
Create a profile
First, log in to the Zora official website. You can use mainstream wallets such as OKX Wallet. After logging in with the wallet, users still need to use their email to register a platform account. After registration, edit the avatar, user name, display name, and signature information again. At the same time, in order to complete personal information, users need to link at least one social account, which can be X, TikTok or Farcaster.
Post a message
After creating a profile, users can publish tokenized posts. Click the icon “➕” in the navigation bar on the left side of the screen.
Upload pictures or videos from local computer, users can edit the post title and content, and then click Next.
Every time a user publishes a post, they will automatically receive 10 million post tokens for free. Users can also choose to purchase more when publishing, but from the perspective of the interaction of LuMao, it is not recommended for users to purchase tokens when creating. Finally, click Confirm to publish the post successfully.
Click on the personal avatar icon at the bottom of the left navigation bar, and users can see the posts they have posted.
Buy and sell tokens
There is no cost to post on the Zora platform, so it can be considered free. However, in order to keep the account authentic and ranked high, it is recommended that users invest a little money to buy and sell tokens to supplement the interaction data.
Click the top icon in the left navigation bar to enter the homepage. The information flow here shows all the posts published according to time. Below each post, from left to right, the token market value, number of holders, comments, number of reposts, and quick purchase button are recorded.
Clicking on a post will take you to the purchase page details, where users can also perform buy and sell operations and view specific transaction volume, holder information, etc.
