As the most popular meme coin maker and token creation platform on Solana, Pump.fun has attracted countless users and developers in recent years with its fast, accurate, and ruthless low-threshold token issuance function. The enthusiasm that has poured in like a tide can make Solanas nodes laugh out loud.
But recently, market sentiment has been dampened, the enthusiasm of the meme coin market has gradually cooled, and the shrinking demand has caused all kinds of narrative tokens to start doubting their lives. Pump.fun was quick to find a new growth point - the injection of social functions, trying to transform the platform from a simple coin factory to a Chatting version of WeChat on the chain!
On March 13, 2025, Pump.fun officially launched a new DM (private message) function, marking the platforms transformation from a token trading tool that only talks about money but not heart to a social ecosystem full of human touch. This article will take you to explore the gameplay of Pump.funs DM function, talk about its potential for transformation into a social model, and compare and analyze other projects with social attributes (such as Jupiter, Zora, and Horse, etc.), to see what this social revolution can do.
Come to Pump.fun to Team Up and Score Points
Pump.funs new DM function is like a coin exchange group for coin speculators. You can send private messages to others at any time, just like a bronze player secretly asking a star player: Can this coin be charged? You can also invite your investment partners to form a group to discuss the next 10 0x Alpha coin. Whats even better is that you can send a token link with one click during the chat, just like sending a red envelope, saving the trouble of copying and pasting, and promoting your own coin is smoother.
How to use the DM function?
Open the Pump.fun mobile app and log in to your Solana wallet account.
Navigate to the message interface, click + or the search function to find the target user, and send a private message.
If you need to create a group chat, you can invite other users to join and set the group chat topic (such as token discussion, project cooperation, etc.).
In the chat, you can share token links, pictures or text to quickly interact with the community.
In my personal experience, the entire interface is concise and a bit frugal, and it is unexpectedly smooth to use, especially straightforward, and the operation is so simple that even the old lady next door can chat about cryptocurrency as long as she can read. It feels like the cryptocurrency version of vx.
Pump.funs DM function is launched. This transformation is of great significance. The DM function allows users to interact with each other no longer limited to public posts, but can communicate directly through private messages and group chats. Everyone can share token dynamics, investment experiences, and even establish long-term cooperative relationships.
More importantly, the exposure of tokens has also been greatly improved. Users can directly recommend and discuss tokens in chats, promoting their rapid spread in the community, eliminating the tediousness of traditional advertising, and making the promotion of tokens more natural and efficient.
Why are everyone moving towards social networking?
In fact, social attributes are not new in the cryptocurrency circle. From KOL orders on Twitter to heated discussions in Telegram groups, social signals have become a weather vane for many people to judge the next hit. If this wave of social interaction is further promoted, it is estimated that the square dance in the cryptocurrency circle will be even more exciting. Who doesnt want to show their presence while trading?
Jupiter’s “Token Likes”
As the DEX aggregator of the Solana ecosystem, Jupiter officially launched a new feature yesterday, introducing a token like function. Users can express their approval of a token or trading pair by likes. It can not only express their attitude, but also send a social signal to the market, telling everyone: Hey brothers, this coin is interesting.
Zoras Transfer photos into tokens
Zora was originally launched in 2020 as an NFT minting and trading platform, but with the decline of the NFT market, it quickly transformed from a single NFT market to the level of an on-chain social platform, and gradually developed into an ecosystem that integrates content tokenization and social interaction, comparable to the on-chain Ins.
Zora will launch the token ZORA in the spring of 2025. The token is planned to be issued on Base with a total supply of 10 billion tokens, and it is clearly stated that 10% of the total supply of tokens will be used for airdrops. The biggest highlight of the project is its Coins function, which automatically converts each post into a tradable ERC-20 token. You post a selfie, the system will generate tokens for you, and provide liquidity on decentralized trading platforms such as Uniswap, making token trading as easy as checking in. Creators can not only earn profits from initial sales, but also continue to benefit through content dissemination and transactions in the secondary market.
The interaction between fans and creators is not limited to likes and comments, but can even exchange value through tokens. This triangle relationship of creator-fan-disseminator draws every user into the economic cycle and makes them part of the content dissemination.
Horse under the Zora Halo
Horse is a social token platform based on Solana, emphasizing that users build communities through token interactions. Users can create personalized tokens on Horse and enhance community participation through social activities such as voting and rewarding. The token HORSE was initiated by Zora team member @js_horne and comes with Zoras brand effect.
The token was launched on the Base chain on March 13th, and its current market value fluctuates slightly around $350,000. It surged when it was first launched in the early morning of March 13th, with a maximum market value of $2.24 million, a five-fold increase, and then immediately fell back. It can be seen that the tokens upward momentum is insufficient. Perhaps Zoras star halo cannot support it for too long, and the project is still in a stage of exploration and development.
Looking forward to Pump.funs new tricks
Pump.fun’s DM function has just begun. Imagine that the platform may add more social tools, such as real-time voice chat, token voting, and content mint. The ways of user interaction are becoming more and more diverse, and it is expected to create a new ecosystem with both trading and social attributes.
Moreover, Pump.fun may also join forces with platforms such as Jupiter, Horse, and Zora, which can not only meet the new needs after the downturn in the meme coin market, but also inject new vitality into the diversified development of the Solana ecosystem, making the community more lively and diverse. However, as social functions become stronger and stronger, privacy and security must also keep up with the pace, and protecting user data and transaction security cannot be compromised.
Let us wait and see how Pump.fun will continue to innovate on the road of socialization!
