Original | Odaily Planet Daily ( @OdailyChina )
Author | Dingdang ( @XiaMiPP )
In 2025, when the crypto market was struggling in a downturn, BNB Chain was like a vibrant land, ushering in its own highlight moment.
The first batch of candidates for Binances voting mechanism are all Alpha tokens in the BNB Chain ecosystem. Most of these projects are the best in the fierce liquidity competition. From the amazing rise of TST, to Broccolis dog fever, to Mubaraks Middle Eastern trend, Golden Dog projects are emerging in an endless stream.
BNB Chain is using a unique Meme Economics experiment to refine the communitys creative passion into an engine of prosperity, becoming a striking cultural highlight in the Web3 era. This is not only a feast for speculators, but also a bold exploration of reshaping the blockchain value narrative by the power of the community.
The beginning of the craze: the wealth and cultural carnival ignited by memes
On the vibrant stage of BNB Chain, the Meme project is writing a legend of wealth at an astonishing speed.
Take Mubarak as an example. Its market value soared from zero to $200 million in a week. X user “Brother Tomato” is the epitome of legend. He invested only $300 and reaped millions of dollars in the Mubarak craze. He boasted on X: “All-in BNB Chain!”
On the other hand, the Broccoli project is equally dazzling, with its market value quickly exceeding $100 million. Community members have spontaneously created more than 600 dog-themed memes, pushing entertainment to the extreme and setting off a frenzy of culture and wealth. TST has become another benchmark of the meme craze with an astonishing daily increase of more than 100,000 holding users.
The latest on-chain data further confirms the momentum of this craze. According to DeFiLlama statistics, BNB Chains transaction volume reached $14.3 billion in the past week, surpassing Ethereum and Solana, firmly sitting on the throne of the industry. The 24-hour transaction volume of DEX reached $900 million, of which PancakeSwaps transaction volume accounted for more than 86%, shining brightly. X user @absnn355 In 24 hours, BNB Chain has incubated 9 meme coins with a market value of over one million US dollars, while Solana, known as the Meme Casino Chain, has only 3. Mubarak has not only triggered a wealth effect, but also a renaissance in the BNB Chain ecosystem!
Data from the second round of liquidity competition shows that among the top 50 popular projects, Meme accounts for 22 seats and contributes 72% of the transaction volume, while AI, DeFi and Gaming sectors add diversity to the ecosystem with a steady attitude. This Meme craze is not only a feast of wealth, but also a concentrated burst of community creative passion.
The meme craze sweeping the BNB Chain may seem accidental, but it actually contains the synergy of multiple forces. From the promotion of community leaders, to the solid support of technology, to the innovation-driven community governance, behind this liquidity feast is the delicate balance between entertainment and practicality found by the BNB Chain ecosystem. What exactly ignited this carnival, and what keeps it heating up? Let us dismantle the driving forces behind it one by one.
Key figures speak out: Ignite the ecological fire
The BNB Chain meme wave is not without source. The voices of community leaders are like clusters of fire, igniting and continuously driving the vitality of the ecosystem.
CZs title of king of memes did not come overnight. Earlier, his tweets were somewhat tentative and awkward. For example, his BNB to the moon at the end of 2024 was straightforward but a bit old-fashioned, and the community jokingly said that he was like a boss who just learned to type. But CZ soon showed amazing adaptability and gradually found a rhythm that resonated with the community.
By 2025, he has become a skilled traffic wizard who has created a craze through high-frequency interactions on the X platform. When he mentioned Broccoli is the name of my dog, his casual humor instantly ignited the communitys enthusiasm, and Broccolis market value soared to $100 million, with a 24-hour traffic increase of 300%. From Mubaraks Middle East concept to TSTs playful comments, each of his tweets is like turning stones into gold, accurately capturing the pulse of Meme culture.
According to the on-chain data platform @lookonchain , CZ used 1 BNB to purchase Mubarak and TST respectively on March 16, further fueling the craze. Every time CZ speaks out, it is like a magic trick, transforming the entertainment factor into an ecological driving force.
At the same time, He Yi worked quietly as an ecological guardian, demonstrating a power that is completely different from CZ.
As the number one customer service representative of Binance, she is not only a bridge of communication between the community and the core team, but also a key promoter of policy optimization. She is active on the X platform and frequently interacts with users. When retail investors complained about the information asymmetry of the Meme project, she quickly responded: We will optimize the listing process and ensure transparency. In addition, she led a community AMA in early March and collected more than 200 suggestions on ecological construction, including calls for accelerating the voting mechanism for listing. This proposal directly led to the launch of the first phase on March 20.
He Yi also promoted the pilot of the zero transaction fee policy, covering 10 Meme projects and attracting more than 150,000 new users. Her affinity and execution have won the wide trust of the community and injected solid momentum into the stable development of the ecosystem. If CZ is the spark that ignites the craze, He Yi is the rock that lays the foundation. The two complement each other and provide a strong impetus for the Meme cultural wave.
Technology foundation: paving the way for a smooth liquidity feast
Continuous evolution at the technical level is the cornerstone of BNB Chains Meme craze. On March 20, 2025, the Pascal hard fork was officially launched, introducing the EIP-7702 account abstraction technology, which greatly reduced the threshold for new users to participate and made the on-chain interaction experience close to the smoothness and intuitiveness of Web2 applications. BNB Chain also optimized the MEV protection mechanism and adjusted the validator priority, providing a solid guarantee for the rapid iteration of Meme and DeFi projects. These innovations are like a wide runway, allowing every participant in the ecosystem to gallop to their hearts content.
The innovation of user experience is also eye-catching. The launch of Binance Alpha 2.0 allows novice users to seamlessly participate in the on-chain craze without cross-chain, and the priority display of BNB Chain tokens in the Alpha section provides a traffic entrance for high-quality projects to reach tens of millions of users. According to statistics, after the launch of Alpha 2.0, the number of daily active users of BNB Chain increased to 2.2 million, doubling from the same period last year. The introduction of the zero transaction fee policy and MEV compensation mechanism further enhances the sense of trust and attracts more retail investors to join.
What is more worth mentioning is that the launch of the BNB Chain Goodwill Alliance has significantly improved the security of the ecosystem. According to Blocksec data on March 22, since the launch of the alliance, the average number of sandwich attack transactions on the BNB Chain has dropped by more than 400%, from a high point to less than 100 per day. This initiative effectively safeguards the interests of BNB holders and the entire ecosystem by coordinating off-chain actions and promoting best practices and ethical standards. The dual-wheel drive of technology and policy has laid a solid foundation for the prosperity of the ecosystem.
Community Governance: Voting for Coin Listing Continues the Meme Craze
The continued prosperity of the meme craze is inseparable from the kinetic energy injection of community co-governance. On March 20, 2025, Binance launched the first voting for listing mechanism, with BNB as the core link, delegating decision-making power to the community, and realizing the transformation from passive observation to active governance. Users only need to hold 0.01 BNB to participate. The low threshold is jokingly called the PVP mode, allowing retail investors, KOLs and even dealers to directly shape the ecological landscape. This mechanism not only opens an exposure window for potential projects, but also selects the most promising tokens through the collective wisdom of the community, stimulating new vitality in the ecology.
The voting model has spawned a unique attention economy: every vote is a gathering of wills, and every coin listing is the crystallization of consensus. According to data, this move has caused a 15% surge in BNBs daily trading volume. With BNB as the medium, the choices of community members are like trickles, converging into a mighty torrent that drives the Meme wave to continue to surge. This is not only a catalyst for ecological prosperity, but also a key step for BNB Chain to move towards an inclusive future.
From Meme Carnival to the Future Blueprint of Diversified Ecosystem
Although the meme craze ignited BNB Chain’s start in 2025, it is far from the whole chapter of the ecosystem.
With technology upgrades as the foundation, community enthusiasm as the fuel, and voting mechanisms as the engine, BNB Chain is transforming from a single Meme hotspot to a diversified Web3 ecosystem. The Meme project has attracted global attention with its entertainment and explosiveness, but the steady progress of DeFi, Gaming, and AI sectors is injecting deeper vitality into BNB Chain. As the pillar of decentralized trading, PancakeSwap continues to optimize liquidity and user experience; chain game projects in the Gaming field are attracting more and more players through immersive experiences. These diversified attempts show that BNB Chain can not only carry short-term speculative crazes, but also breed long-term value creation.
In the afterglow of the Meme craze, AI narrative is emerging and becoming the next potential sector of BNB Chain after Meme.
Many of the posts that CZ recently forwarded included AI Agent teaching videos, which triggered extensive discussions on AI applications in the community, showing the booming momentum of this track. BNB Chain provides a natural fertile ground for the implementation of AI projects with its advantages of low-cost transactions, high throughput and developer-friendly environment. From ChainGPT providing smart contract generation and on-chain analysis tools to MyShell creating a personalized AI application ecosystem, these projects show how AI can be combined with blockchain to solve real-world problems and promote ecological innovation.
According to statistics, as of March 24, nearly 100 AI-related projects have been deployed on BNB Chain, covering areas such as DeFi automation, on-chain prediction, and game intelligence. The community generally believes that AI Agent may become the next bridge connecting Web2 and Web3, continuing the momentum of the Meme craze and driving the ecosystem towards a broader future.
From Meme to AI, every step of BNB Chain is interpreting a true ecological vision: not limited to short-term craze, but providing a stage for each participant to continuously create value. Whether it is the first transaction of a novice user, the deployment of a smart contract by a developer, or the autonomous decision-making of an AI Agent, these tiny sparks will bloom on the fertile soil of BNB Chain.
This is not only a feast of wealth and culture, but also a grand journey towards the future of Web3 - here, everyone is both a participant and a promoter, jointly writing a magnificent chapter of decentralization.
