Original article from Aethir Blog
Compiled by Odaily Planet Daily Ethan ( @ethanzhang_web3 )
Aethir’s industry-leading decentralized GPU cloud infrastructure now powers Doctor Who: Out of This World, the latest game from Reality+ . Innovative instant-play streaming technology allows users to try the game before buying, eliminating the need for downloads and installations, accelerating the growth of Doctor Who’s user base. Players can instantly access the game, explore its strategic deck-building mechanics, and experience Web3 gaming in a frictionless way. With Aethir’s cutting-edge infrastructure, Reality+ is increasing player engagement, reducing user acquisition costs, and enhancing the security of digital assets.
Reality+ helps global brands transition to Web3 with customized product, community, and development strategies powered by an award-winning technology platform, from Metaverse integration to generative collectibles, video games, and more.
Doctor Who is a collectible card adventure game where players control their favorite characters and compete for cosmic glory over six rounds. Before entering a match, players must build their deck, starting with a specific world and selecting 12 cards. The game encourages players to be strategic when assembling their deck to make the most of the available cards.
Aethirs decentralized cloud gaming infrastructure will support players around the world to enjoy the Doctor Who series of games.
Currently, game testing and user acquisition remain costly and inefficient, with developers facing increasing financial and operational pressures. The $54 billion game testing industry still relies on distributing downloadable builds, which exposes studios to the risk of leaks and inefficiencies while driving up costs. Meanwhile, traditional CPI models force publishers to pay for installs without guaranteeing ongoing engagement or retention. Aethir’s instant play model solves these problems by letting users instantly stream games within an ad or web page, eliminating the need to download. This “try before you buy” approach significantly increases player engagement and retention, reduces acquisition costs, and provides a scalable and secure way to attract new players.
Aethirs cloud streaming technology eliminates the need to download and purchase games, allowing players to try games before deciding whether to purchase them. This model can significantly improve user acquisition and retention by eliminating barriers to entry such as long download times and upfront purchase fees. For modern gamers, try before you buy is a game changer, providing unprecedented flexibility in deciding whether to purchase a game.
By integrating Aethir’s instant-play technology, Reality+ eliminates storage limitations and cumbersome app store downloads, making Doctor Who: Worlds Beyond more accessible than ever before. This frictionless approach expands the game’s reach, supported by instant-play acquisition campaigns managed by SuperScale, the leading analytics and monetization company focused on game performance, to optimize player onboarding and engagement. Aethir and Reality+ are ushering in a new era of gaming, enabling scalable adoption and increased retention through cloud-based game access and decentralized infrastructure.
