Bitget Research Institute: The number of daily active trading users in the Japanese market is expected to reach around 500,000 by the end of 2024

2024/07/08 19:14

Odaily News On July 8, Bitget Research Institute released a report on the Japanese market, comprehensively analyzing the current situation in the region from the perspectives of the overall situation of the Japanese market, the characteristics of cryptocurrency users, the competitive landscape, and the advantages of various platforms. From the overall situation of the market, Japans total volume and acceptance of cryptocurrency are in a leading position in the world, ranking 18th in the world. The daily active users of Japanese users on centralized exchanges are about 350,000, which is equivalent to Turkey and about 2/3 of South Koreas user volume. From the perspective of regulation and cultural influence, due to the Mt.Gox hacking incident, the Japanese government realized the importance of cryptocurrency regulation very early and has successively studied and issued relevant policies. In terms of payment and asset deposits and withdrawals, Japan has a relatively good crypto payment environment. There are offline stores that accept BTC and ETH tokens in prosperous areas such as Roppongi and Ginza. In terms of trading, Japanese users like spot trading, mainly trading mainstream currencies and Japanese local project tokens. Japan has strong local exchanges such as Bitbank, Bitflyer, and Coincheck, which together account for more than 42% of CEXs traffic share. Judging from the hot search terms in the past year, Japanese users are keen on searching for: SHIB, DOGE, Solana, XRP, ADA; in the past three months (2.28 - 5.28), you can see: PEPE, QUBIC, AEVO, NOT on the hot search list in Japan. Japanese users pay attention to the interaction of on-chain assets, especially the NFT sector, and are more concerned about Wallet, NFT, and Blur. And they are highly involved in NFT transactions, on-chain task platforms, on-chain transactions, and Web3 games. In addition, Japanese users are relatively less interested in on-chain transactions of ETH and Base than in tokens on Solana and BSC chains. Bitget Research Institute pointed out that by the end of 2024, the DAU participating in cryptocurrency transactions in the Japanese market is expected to reach about 500,000; there may be 1-2 project parties doing on-chain games in the Japanese region that will receive capital support and become important global cryptocurrency projects; in addition, transaction aggregation functions and NFT transaction wallets will be more favored by Japanese users.

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