Original Title: Analysis Report on Top Web3 Art Curating Platforms
Original author: Snap Finger Builder Discord@memeswap#8864 (Twitter@Varian8848)
Last year, the global art market had a transaction volume of about 65 billion U.S. dollars, and this did not include NFT. In 2021, Art Blocks, the Web3 art NFT curation platform, was established, and its sales exceeded 1 billion US dollars in the same year. As NFT gradually entered the public eye, more and more collectors and investment institutions began to pay attention to the NFT investment field, including MUSE0 DAO , Flamingo DAO, Curated Fund and other professional investment institutions. At the same time, more and more top artists and top curatorial incubation teams have joined this track.
So, what is curation? In the field of NFT, creating a collection for selling NFT on Opensea is the simplest curation. The founder of Zora believes that curation is the act of creating context, and curation should not just be To promote or sell NFT, it is more necessary to pay attention to the scene behind the work and the establishment of cultural connections.
For artists, the Web3 art curation/incubation platform can provide them with a full range of support, from technical NFT contracts, royalty design, etc., to publicity and investor relationship management, the platform can intervene in artists from different dimensions The stage after we complete the art design.
For investors, the art market is mixed with good and bad, and there are a lot of shoddy works and fraudulent products. The Web3 art curation/incubation platform can identify excellent works through its long-term experience in the art industry and information advantages, and provide investors with more Solid investment option.
Compared with traditional artworks, NFT artworks can not only ensure the authenticity and source of artworks, all transaction traces can be tracked on the chain, but also protect the resale rights of creators and collectors. Based on the blockchain technology, the art transaction has been transformed from the traditional offline, online auction or private transaction to the form of placing orders for sale, auction, and transfer in the online market, which also improves the liquidity of art. a greater improvement.
Art curation is a resource-intensive track. It requires the team to have sufficient accumulation and deep understanding in the art industry, combined with the uniqueness of Web3 technology and concepts, to have the opportunity to establish a solid competitive barrier in Web3. gain a wider consensus. In 2022, the Web3 art curation track welcomes two more heavyweight players: Outland and Liveart. From Artblocks to Outland and Liveart, these top platforms have their own unique expressions in terms of curatorial understanding.
secondary title
Art Blocks
secondary title
Outland
secondary title
LiveArt
secondary title
summary:
It can be seen that the focus of the three platforms is very different:
Art Blocks focuses on the curation of on-chain generated art.
In addition to curating and assisting outstanding artists to issue NFT, Outland pays more attention to art market education and the establishment of discourse power, which is also the essence of art curation;
first level title
secondary title
Art Blocks
secondary title
Outland
The founder of the Outland platform, Jason Li, is a member of the artist council of the Whitney Museum of American Art, providing advice and support for the development of the museum in all aspects, and is also a senior collector of contemporary art and NFT art.
secondary title
LiveArt
summary:
summary:
The endowment and business of these excellent teams have been well combined:
The founder of Art Blocks is an early user of NFT and has a great influence in the NFT circle, and he has great enthusiasm for generative art, an art form that can be well combined with the blockchain. Art Blocks, and insist on curating projects with an artistic expression method in the context of Web3, which is to generate art NFT on the chain.
The founders of Outland have museum and art education backgrounds, so they are inclined to user education and the establishment of discourse power, and they are also very good at this work.
first level title
secondary title
Art Blocks
Art Blocks has raised $6 million in funding. TRUE Ventures led the round, with participation from Galaxy Digitals VC Galaxy Interactive and Collab Currency.
The works curated by Art Blocks have been recognized by investment institutions. In the online gallery of Curated, a $30 million NFT investment fund, it can be seen that Curated has collected a considerable proportion of Art Blooks generated art works, including Chromie Squiggle and Fidenza .
secondary title
Outland
secondary title
LiveArt
secondary title
summary:
first level title
secondary title
Art blocks
Chromie Squiggle is the first work of Art Blocks, holding this NFT can participate in the platform governance of Art Blocks. Although Chromie Squiggle does not have much empowerment, every time Art Blocks successfully curates projects beyond expectations, it will bring Squiggles rise.
image description
text
Outland
Outlands genesis NFT project is Fang Lijuns Elemental, which combines the familiar bald figures in the artists paintings with representations of earth, water, fire, and air. Mr. Fang is one of the most important contemporary artists today. His creations are of great significance in the history of contemporary art in China and the world. This year, it was sold at a sky-high price of 63.825 million yuan in China Guardian 2022 Spring Auction.
The project consists of 2022 pieces of digital pottery NFT blind boxes. Holders can obtain the follow-up whitelist rights of the Outland platform. When the number of follow-up projects is greater than 2022, users who hold Fang Lijun Elemental can automatically get the whitelist. If the follow-up projects If the number of issuances is less than 2022, the white list will be selected by drawing and other methods, and the casting price will be lower than that of other users, which makes Outlands creation NFT have a strong golden shovel attribute.
image description
secondary title
LiveArt
Although the Liveart platform has been curating and incubating NFTs, the first master-level creation work in the true sense is the recently launched Meta-morphic: Seven Treasures by Mr. Huang Yuxing, which was designed through 3D Generated with encryption algorithms, each obsidian stone NFT is a gemstone floating in multidimensional space, with different shapes and connotations.
*Meta-morphic has not been opened yet
image description
Shippo pine
As LiveArts first blockbuster artist cooperation series NFT, holders of Meta-morphic - Obsidian Stone can enjoy diversified rights and interests, including but not limited to: enjoy series priority rights and interests in Huang Yuxings other NFT series works in the future , and deeply bound with LiveArts ecological rights and interests, enjoying more empowerment. These empowerments have turned Mr. Huangs NFT into a golden shovel on the LiveArt platform.
Meta-morphic - The Stone of Obscurity has gained great market attention since its announcement, from the announcement of several top institutions, to the cooperation of several top blue-chip communities, cultural entrepreneur Zheng Zhigang, The platform of the top collector Sun Yuchen finally showed that the NFT work was sold out in 1 minute at a price of 1.2 ETH each during the pre-sale stage.
Obsidian Stone is divided into three chapters. Currently, it is only in the pre-sale part of the first chapter. The picture has not yet been released. It should be designed and empowered in the same way as Outland. While ensuring the rights and interests of holders, it will continue to expand its influence and absorb new holder.
first level title
secondary title
Art Blocks
secondary title
Outland
secondary title
LiveArt
secondary title
summary:
1. Unlike Outland and LiveArt, Art Blocks itself is an art curation platform that grew up in the context of Web3. Therefore, when it has achieved great success in the business on the blockchain, if it wants to expand its audience, it must Following the process of offline curation and auction house, this is also the direction Art Block has been working on. Both Outland and LiveArt are teams transforming from the traditional art industry to Web3, and they have rich art industry resources and aura. Therefore, both of them cooperate with top-level artists, and they must combine the experience, ability, Migration and convergence of users and resources to Web3.
Summarize
Summarize
Art blocks, Outland, and LiveArt are all top platforms in the Web3 art curation track. Relying on their own advantages and understanding of Web3, these top platforms have expressed their own unique expressions on the narrative of curation.
Original link
References
https://www.defidaonews.com/article/6733468
https://lwsnbaker.mirror.xyz/ftt7ojZG2q9txxCz1IRDEoSQGQ2CyY53gCJtsJ6uyA4
https://www.panewslab.com/zh/articledetails/rrxwjb94.html
https://www.chinartlaw.com/index.phpr=post%2Fview&id=900&f=111
https://www.jinse.com/blockchain/1183566.html
https://www.99ys.com/home/2022/06/28/21/214248.html
https://www.techflowpost.com/article/1355
