Original author: Nicky, Foresight News
On the afternoon of March 19, CZ changed his X platform profile picture to a personal image wearing a white Muslim robe. This seemingly personal move was instantly interpreted as the ultimate endorsement of the Middle East narrative against the backdrop of the lingering heat of the MGX investment incident.
The token ALLAH (Arabic for God) with its avatar as its logo soared nearly 40 times in 1 hour, and its market value exceeded 6 million US dollars. At the same time, the CZ token of the same name, which was also popular, rose by 1,600% and then fell by nearly 80% in an instant. The core reason was not a technical defect, but that its name had nothing to do with Middle Eastern culture.
On March 12, the news that Abu Dhabi technology investment company MGX invested $2 billion in Binance was like a spark that instantly ignited the Middle East narrative powder keg on BNB Chain. From mubarak to Mashallah, from the communitys spontaneous photo-editing competition to He Yi and CZs personal meme, this carnival not only created multiple meme coins with a market value of tens of millions of dollars, but also revealed a hidden wealth code in the crypto world: the resonance effect of centralized leaders and decentralized communities.
In this craze, Binance Wallets strategic layout, community creativity and Middle Eastern cultural symbols are intertwined to form a unique Meme creation logic.
The story starts from a picture of an Arab rich editor
It all started with a picture posted by Binance’s Chinese account on March 13: In the picture, a SpongeBob mermaid wearing an Arab headscarf and a large gold chain with the Binance logo was posted, with the caption “👀Today, on my way to work, I imagine myself as:”. This seemingly ordinary operation picture was quickly interpreted by the community as a metaphor for the “CZ concept meme” after CZ quoted it and posted the caption “mubarak🌜”.
The developers with a keen sense of smell took action immediately. Within 24 hours, mubarak, named after the Arabic word for blessing, was launched. Later, CZ posted a mubarak meme with his own avatar on his personal account on Binance Square, with the caption Im going to meet a friend this weekend 😂, pushing the popularity to a climax.
From Cultural Symbol to Wealth-Making Machine
What’s unique about this carnival is that it doesn’t rely solely on financial logic, but rather translates everyday Arabic language into crypto assets.
For example, Mashallah (Praise to Allah) and Inshallah (As Allah Wills) were originally blessings for people in the Middle East, but after CZ dug out old tweets from 2021 and reinterpreted them, the market value of related tokens soared by more than 10 million US dollars.
After He Yi posted a personal meme of herself wearing a headscarf, the community immediately developed a female version Mubarakah and a queen version QMubarak, further broadening the narrative dimension.
Communitys secondary creation carnival: the self-reproduction of memes
When He Yi joked about the mysterious person in the upper right corner of the organizational chart on March 13, she probably didnt expect that this would trigger a nationwide photo-editing movement. Users not only replaced the mysterious person with Musk, Vitalik, and even the avatars of major KOLs, but also derived a token with the same name, Palu, with a market value of more than 10 million US dollars. This industry chain of official meme-community meme-token monetization has become the standardized production process of BNB Chain Meme.
The same is true for the creation of the token BNB Card. In the early morning of March 18, when the BNB Chain Chinese account released a minimalist card image with the words BNB Chain, there was neither a white paper link nor a token contract address in the image, only scribbled words imitating the credit card face and a Wangzai cartoon avatar.
At night, He Yi posted a meme with his personal avatar and captioned bnb.cards Humble little He is listening to advice online. This kind of blank marketing has aroused the communitys creativity, causing the token to rise all the way, with a market value of nearly 10 million US dollars.
Technology empowerment
Back on March 19, 2024, the official account of BNB Chain released a video titled Tutorial on Creating BEP 20 Tokens. Developer YerasylAmanbek casually created the test coin TUT during the demonstration.
One year later, due to CZs likes and the launch of Binance Alpha, it unexpectedly gained a market value of 40 million US dollars. Behind this is the developer-friendly and user-friendly strategy carefully designed by BNB Chain:
Zero-fee wallet policy reduces transaction friction
Sub-second block confirmation speed improves speculation efficiency
Liquidity support plan provides exit channel for large investors
At the same time, BNB Chain established the BNB Goodwill Alliance on March 18 to promote the reduction of malicious MEV attacks.
Reversal of character: CZ and He Yis people-friendly tactics
Unlike technical leaders such as Vitalik Buterin, CZ and He Yi are shaping the image of Musk in the crypto world.
CZs identity transformation
In February this year, when the community designed an emoticon package with the Binance logo for the test coin TST, CZ joked that copyright fees should be charged, indirectly giving it legitimacy; then he retweeted the tweet of Brazilian star Ronaldinho issuing celebrity coins (later deleted), triggering FOMO on the chain; until the Abu Dhabi investment incident, he personally purchased mubarak and TST worth 1 BNB each, completely completing the identity switch from observer to participant.
He Yis Contrast Marketing
Visual subversion: Release the King Kong Barbie meme to break the serious image of exchange executives.
Discourse deconstruction: Use self-deprecating quotes such as Humble Xiao He is listening to advice online and DDDD (take care of my younger brother) in tweets to create a more down-to-earth personality.
Go deep: Join the WeChat group related to Meme coin in person, discuss the Tugou project with real Meme core users, and strengthen the perception of community co-construction.
The essence of this strategy is power transfer, which is to exchange the communitys emotional identification with the Binance ecosystem by eliminating the authority of centralized institutions (such as self-deprecation and memes). When users feel that CZ is also playing memes and He Yi and I are trading the same coin, the BNB Chain Meme craze is no longer a simple speculation, but an equal participation crypto carnival.
From the test coin TST at the beginning of the year to the pet dog Broccoli, and then to the rise of mubarak, a cruel and interesting truth is revealed: in the crypto world, influence is capital, and community consensus is the moat. When a like from CZ is worth tens of millions of dollars, and when He Yis self-deprecating jokes can give birth to new tokens, the valuation model of traditional finance has become invalid on Meme.
The winners of the future may be those observers who can not only crack the social code of the leaders, but also perceive the undercurrent of community emotions. After all, in the battlefield of Meme, the biggest Alpha is often hidden in the emojis of tweets and the public carnival in the comment area.
But in this never-ending game, players need to be aware of:
Casinos never sleep, but the ecosystem has a threshold: The meme craze is like a mirage in the desert, seemingly full of opportunities but actually lurking dangers. If you blindly chase every round of narratives, you may end up lost in the liquidity desert, and your wealth will disappear like sand.
Chips are cognition: Choosing an ecosystem is like choosing a poker table. The advantage of BNB Chain lies in the continuous increase in official chips, but players still need to see the cards in their hands (capital scale, risk tolerance, technical analysis) to avoid running out of ammunition in the wrong battlefield.
Time is the ultimate judge: from Uniswaps meme culture to Dogecoins community belief, the market will eventually reward projects that transform speculative symbols into building consensus. Just as TUT evolved from a demonstration token in a teaching video to a formal asset of Binance Alpha, Meme can be the starting point of creativity, but only by continuously creating value can it cross the cycle.
The fairness of the crypto market is precisely reflected in its ruthless equality for all roles:
Speculators enjoy the moment of accelerated heartbeat, but they have to bear large slippage fees or even the cost of zeroing their money.
Builders endure long, lonely hours of farming, but may gain nothing.
The carnival of the Middle East narrative will eventually cool down, but what will remain on BNB Chain will not only be the soaring and plummeting K-lines. Teams that truly understand the needs of the community, such as TUT, which lowers the threshold for development through tutorial videos, or Mubarak, which transforms cultural symbols into long-term IPs, are proving that the hustle and bustle of Meme can become the nutrient of the ecosystem, but only those who dig deep can reap the final fruits.
