Original author: BroLeon (X: @BroLeonAus )
Recently, the discussion about how to become a KOL and how to get big business orders has become hot again. Along with it comes the question of Are kings, princes, generals and ministers of different races? Many people have gained tens of thousands of followers and artificially become popular, and then they start to claim to be KOLs and get orders.
After observing, I found that many people actually don’t understand some key points. Let me give you some useful information today. If you are determined to become a real KOL in the cryptocurrency circle and get large business orders, I suggest you read this carefully.
Many people have asked me recently, how can I make money by being a KOL?
What I want to say is: the KOLs who can really make a lot of money are never the ones who want to make money from this from the beginning
They just have something to say and something to express, and then they accidentally make money.
Those who only focus on money from the beginning get nothing.
The abbreviation of KOL is Key Opinion Leader, which is usually translated into Chinese as key opinion leader.
So although some people now jokingly say that there are too many KOLs in the cryptocurrency circle and too many girls who are just casual friends, in my opinion, strictly speaking, many people are more suitable to be called Internet celebrities rather than KOLs.
A KOL is not a joke forwarder, not a script maker for quarrels, not a photo-shaking welfare girl, but a person who can continuously provide independent insights and gain resonance in a certain circle.
Here I give an example: @myhongkongdoll is a KOL in my classification. Although she is famous for distributing benefits to people outside the circle, I agree with and am influenced by many of the opinions she outputs on Twitter.
For a KOL to really make money, first someone listens to what you say and takes it in, and then someone pays for you.
Internet Celebrity or KOL
Many people have a misunderstanding that as long as I am popular, I will be a big KOL and I should be able to receive big business orders. Therefore, in the past period of time, countless scripts have been posted, including quarrels, scandals, unscrupulous black-and-red, and openly selling ones body. It is a mess, thinking that as long as the post has traffic, it will win.
In fact, I think they have confused the “Internet celebrity economy” of Web2 with the KOL economy of Web3. Does a high popularity of a post necessarily mean that you can get a large business order? Not necessarily.
There will definitely be business orders, but there may not be orders for serious projects that can make money.
The foundation of the Web2 celebrity economy is that even if an ordinary person becomes famous by chance, he can still sell goods through live streaming without any burden. Because fans have to buy something anyway, and the price difference between channels is not much, so it doesn’t matter where you buy it.
The worst case scenario for an internet celebrity to fail in promoting products is that the products they sell are three-no products, of poor quality, and overpriced. After all, real goods are protected by national laws and regulations. How much more can you do wrong?
But Web3 is different. More than 95% of the business orders are for money, and some of them are Rug disks and poisonous links. If you dare to carry such goods, your fans who trust you will lose money, or even lose everything.
I have previously exposed a so-called KOL who promoted a rugby plate, but the project ran away within a day, and he lost tens of thousands of Us from my community fans. When I asked him to compensate me, he cried bitterly and said that he only had a few thousand Us in his wallet. He even took a screenshot to show me, which was so funny.
In short, if you create content just to get business orders, your output will easily lose its soul. You will write more and more general, more and more flattering, and more and more vague. In the end, you will become an account without a stance, without characteristics, and without pricing power.
So what is the right way to do it? Deep cultivation
You should first ask yourself: In what field do I know more than others? As long as you know more than 95% of people, that is enough. Then continue to make your own voice heard in this field.
When you influence other people’s decision-making, promote a narrative, and trigger a mini-trend, you are already a KOL.
This is also why I always admire @KaitoAI, because some small bloggers will really be screened out by Emerging Yapper and get more exposure and recognition.
Filter out the messy information and help many people find valuable KOLs. For example, in the picture below, there are almost no scores in the first few, but suddenly one day the yap skyrocketed, which means there must be valuable articles, which are worth reading.
After that, it is the value of your cooperation with the project party.
A truly valuable KOL is someone who can help the project party achieve strategic goals at a certain stage.
For example, in the past period of time, in order to grab high-quality CEX slots or further financing, project parties need to increase popularity, collect data, and expand their visibility. Then you need to be able to help them attract attention and attract the attention of the LuMao Studio.
If the project owner wants the secondary currency price after going online, then you must be able to stabilize confidence, guide narrative, and stimulate market buying.
The essence of the relationship between KOL and project party is a phased symbiotic relationship.
You need to know what the project needs most at the moment, and then ask yourself if you can really provide it. If you cant do it, then dont take it. If you can, then you deserve the money. Otherwise, there is a high probability that you will not be able to swallow it, and eventually damage your personal reputation.
Personal IP cultivation
There is a more critical thing: Is your personal IP clear? Is it credible?
When others think of you, what do they think of you? Are you a deep researcher? An independent thinker? A comedian? A master of crypto biography? An Alpha Hunter? Or a screen full of copy-paste advertising copy?
How much you are worth depends on whether you are trustworthy in the hearts of others and how many people trust you.
Actively select win-win projects
I have seen too many people whose homepages are filled with business order posts without selecting projects or changing the copywriting. In the end, they don’t even know who they are. You are not an advertising platform, you are a filter of information. You should choose the projects, not let the projects choose you.
I also receive many invitations for cooperation every day, but I will reject most of them. Because if a project cannot convince me to invest money, time, and confidence, I dare not speak for it.
I can’t guarantee that I will make money every time I recommend something, but I can guarantee that I must have invested in it myself. If I lose money, I and my fans will lose together; if I make money, we will make money together. This is my minimum commitment to win-win.
I always believe that a good cooperation can enable me to:
• Get reasonable income • Project owners get market communication • My readers get real information and participation opportunities
This is a win-win-win situation, and it is also the whole meaning of what I do. If you cant achieve a win-win-win situation, then youd better not do it. Dont overdraw your trust and damage your brand for a little profit. The real personal IP is accumulated through repeated choices, not through exposure.
Finally, let’s summarize:
Influence is compound interest; trust is a moat.
How much money you can make in the end does not depend on how many advertisements you send out, but on how likely it is that the advertisements you send out will help people make money and how many people are willing to believe in you.
The compound interest of trust is what a KOL should be like.
