Original author: TechFlow
In early 2025, the TRUMP coin came out of nowhere and exploded like thunder a few days before Trumps inauguration speech. The price soared from the initial $0.18 to $75.35, but then fell rapidly, the market value shrank significantly, and eventually fell 90% from its peak.
On April 18, the TRUMP token entered its first unlocking period; on April 23, the official website announced that the top 220 Memecoin users by average holdings would be invited to a dinner, and the coin price soared.
This seems to bring a glimmer of hope, but it is more like tempting its holders to move forward with an apple that they can never eat.
Now, two people familiar with the matter have revealed that Trump’s latest project will be a Trump-branded crypto game, similar in design to Monopoly Go, scheduled to go online at the end of April.
The bait is constantly being thrown out to avoid the turmoil caused by the tariff policy, and the crypto world, which has just calmed down, is about to usher in Trumps new game.
From reality to encryption, this former businessman and now politician is like a duck to water.
Buying land, collecting rent, bankrupting rivals... Similar plots were repeated over and over again, but Trump, who always thought Monopoly was a great game, never stopped his game.
NFT, Presidential Coin, blockchain games... what’s next?
For the crypto world, Trump is almost one of the most uncontrollable variables, and in 2025, the president has been making frequent moves.
On January 18, 2025, a few days before his inauguration, Trump announced the launch of a Trump-named Meme coin on his social platform, driving the assets price soaring to a high of $75.35. Within two days, it became the worlds 19th most valuable cryptocurrency.
The first round of the token issuance is 200 million. According to the official website, two entities under Trump hold 80% of the tokens. The 40 million tokens originally scheduled to be unlocked on April 18 are worth about $300 million, accounting for 20% of the circulation.
In the early stage of unlocking, the market generally expected negative news, but $TRUMP did not collapse immediately after unlocking on April 18. In particular, the news that the official website of Trump Coin held a closed-door banquet for its holders on April 23 caused quite a stir, and $Trump soared 50% in 24 hours, reaching a high of $14.71.
Not only that, according to Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual properties and earn game currency through a play to earn mechanism. The game will be the latest addition to Trump and his familys growing list of cryptocurrency investments.
Although Kevin Mercuri, a spokesman for Trumps old partner Zanker, denied that the project was similar to Monopoly GO!, the news that a new game will be launched at the end of April was still confirmed.
This isn’t all of Trump IP’s direct forays into the crypto world.
As early as 2022-2024, Trump released three NFT series, including his cartoon images (such as superheroes, presidential portraits, etc.). Buyers who held at least 47 Trump Mugshot Edition NFTs received the exclusive reward of the dinner at that time - I have some cryptocurrencies, Jordan, who won the dinner, said in an interview, but for me, its more like an opportunity to meet President Trump.
Although the companies selling NFTs claim that they have nothing to do with Trump’s campaign, these NFTs, along with the presidential coins, have been criticized for “politicians using the crypto market to make money” and have been accused of “the worst conflict of interest in modern history.”
As an old fan of Monopoly, Trump has used it as inspiration to launch a board game called Trump: The Game in 1989. Whether in the real world or in the crypto world, Trump has been buying land and building houses, and his tricks are far more than just IP.
Bringing the country into the game is half a step ahead of heaven
Trump was skeptical of cryptocurrencies. Four years ago, he publicly condemned Bitcoin as a scam that affects the value of the dollar. However, during the 2024 presidential campaign, he showed enthusiasm for Web3, promised to make the United States a global center for crypto innovation, and criticized the Biden administrations regulatory approach for being overly strict.
On January 23, three days after Trump returned to the White House for his second term, he issued Executive Order 14178, titled “Strengthening American Leadership in Digital Financial Technologies,” laying the foundation for a “National Digital Asset Reserve.” On March 6, 2025, President Trump signed an executive order to establish a strategic Bitcoin reserve and the U.S. Digital Asset Inventory, fulfilling his promise to make the United States the cryptocurrency capital of the world.
“I have a very positive and open attitude towards cryptocurrency companies and everything related to this emerging industry. Our country must become a leader in this field,” he said.
On the same day, the White House held its first crypto summit, bringing together well-known founders, CEOs, and investors in the cryptocurrency industry who were suppressed during the Biden administration. However, no substantive policy documents were released during the event, and most peoples speeches were full of gratitude and praise for Trumps wisdom and bravery, like a grand Thanksgiving Day. The official live broadcast was interrupted 20 minutes after the opening, leaving a reverie.
Not only have Trump and his family members clearly expressed their support for cryptocurrencies politically, they have also all entered this market.
In September 2024, the Trump family founded the cryptocurrency lending platform World Liberty Financial (WLF). The GOLD PAPER released by the project showed that the Trump family received 75% of the cryptocurrency income and did not bear any responsibility. In November 2024, Trump Media and Technology Group submitted a trademark application for the crypto payment and trading service TruthFi and hinted at the acquisition of the crypto platform Bakkt. In February 2025, the Trump Group submitted a trademark application to the US Patent and Trademark Office under the name of DTTM Operations, marking its possible expansion into the metaverse and NFT fields. In March, President Trumps two sons officially announced that they were investing in a new Bitcoin mining company to expand the familys business interests in the crypto industry.
Initiatives including meme coins have brought billions of dollars to his family. Government ethics experts say these business activities have created the most obvious conflict of interest in the history of the US presidency. It is no wonder that Timothy L. Obrien, who has long written Trumps biography, once said, Anyone who has walked into Trumps office and offered him an easy way to make money will attract his attention. He is always opportunistic about policy.
New York Times report
“They’re weaponizing the government against an entire industry,” Trump said of the Biden administration’s efforts to investigate cryptocurrency companies.
Citing President Donald Trump’s promise to “end the regulatory weaponization of the cryptocurrency industry,” U.S. Deputy Attorney General Todd Blanche disbanded the National Cryptocurrency Enforcement Team (NCET) in an April 7 memo, stating that “the Department of Justice will no longer pursue litigation or enforcement actions that seek to impose a regulatory framework on digital assets.”
Asset layout, taking advantage of the situation, and maximizing benefits, just like the plan of blockchain game play to earn, the Trump family is on and has been on this path.
Rich Life
As the fourth child of New York real estate tycoon Fred Trump, Trump was seen as the heir to his fathers business after graduating from the Wharton School of the University of Pennsylvania. Before joining the company, he entered the real estate industry with $1 million provided by his father, and then the family real estate business continued to expand, and other Trump-branded properties - casinos, apartments, golf courses and hotels - were also built.
The 2004 re-release of Trump: The Game has a slogan: It takes wisdom to make millions, but it takes Trump to make hundreds of millions. In this game, strategy and fun are not the most important things. Money is the core, which is both a means and an ultimate goal. Just like life.
Trump is adept at monetizing his fame, and his media profile has expanded along with his business empire.
From the founder of the Miss Universe, Miss America and Miss Teen USA beauty pageants to the creator and host of the NBC reality show The Apprentice, while becoming a household name in American society for nearly half a century, Trump has also printed his name on hotels, buildings, plazas, competitions and golf courses around the world, a large portion of which are just platform labels.
In 2011, financial experts at Forbes estimated the value of the Trump brand at $200 million, but Trump disputed that valuation, saying his brand is worth about $3 billion.
This is not surprising; Trump has always been an expert at boasting and negotiating.
In The King of Real Estate: Donald Trump, biographer Gwenda Blair wrote: In The Art of the Deal, Trump claims that business transactions are the mark that distinguishes him from others...but his most original creation is the constant self-aggrandizement. - The Art of the Deal promotes his business success, but it was not until 20 years later that he realized that there were so many fictional elements in the book. In 2016, the author of the book, Schwartz, criticized himself on the Good Morning America program for putting lipstick on a pig.
From business to politics, the controversy surrounding Trump has never stopped. As a businessman, he has been involved in more than 4,000 lawsuits, and during his last presidency, he was accused of more than 3,700 conflicts of interest due to incomplete divestiture of business interests. But he has never restrained himself, and he has indeed got what he wanted, completing a brilliant turnaround with a bad record.
In January 2025, Trump, who had already been sentenced to life imprisonment for a felony, officially became the first person to be elected president as a felon, and once again took to the table to stir up the global chess game.
Look back to the Monopoly-style game that sold poorly in 1989, even under the Trump brand name: capricious rules, an obsession with wealth accumulation, no moral bottom line, and the slogan: Its not whether you win or lose, its whether you win!
Doesn’t this plot look familiar?
