According to Artemis data, the memecoin space took the industry by storm in 2024, with price performance exceeding 218%, outperforming all asset classes.
Behind such amazing performance are various famous memecoins that have achieved unicorn status and widespread community support, such as DOGE, POPCAT, VIRTUAL, PNUT, FARTCOIN, etc.
Memecoin’s symbolism, culture, community, and its truly decentralized nature have made it easy for many users to participate. While some of these represent specific stories, animals, and even beliefs in artificial intelligence, in 2025, they have been eclipsed by an emerging narrative: political memes.
The memecoin leading the growth of this narrative is TRUMP, the memecoin launched by Donald Trump, the first U.S. president to take a friendly stance towards cryptocurrencies.
Why has the market come to this?
On January 17, 2025, Donald Trump first announced the launch of TRUMP on his social account, three days before he was officially sworn in as President of the United States. Less than 24 hours after its launch, the market value of the token soared to $4.8 billion, with a fully diluted valuation (FDV) of $24.3 billion. At its peak on January 19, the token price was $75.35 and the FDV reached $75.35 billion, making it one of the top 20 cryptocurrencies, even surpassing Dogecoin to become the memecoin with the largest market value.
What is the significance of $TRUMP’s meteoric rise?
Unlike other types of meme coins on the market, TRUMP Coin is an example of a political meme coin that symbolizes the courage and vitality of the crypto-friendly president. You may remember that he experienced an assassination attempt during his campaign. In addition to being the president, Donald Trump is also a successful businessman who controls the Trump Business Group, which has hundreds of affiliates and subsidiaries that use the Trump brand. Now, with the launch of TRUMP Coin, it marks another attempt by Trump to use his personal brand, and the project has quickly become a success and ranked among the top 20 cryptocurrencies.
TRUMP coin is not only a speculative asset driven by community culture, its future performance may also be affected by a variety of factors such as Trumps political stance on the crypto industry, financial policies and deregulation.
Celebrity Effect: From NFT to Memecoin
It is worth noting that Trump has previously participated in the industry by issuing NFTs, but the attention and funds he attracted were far less than those of memecoin this time. The reasons behind this may be multifaceted, such as the liquidity of NFTs cannot be compared with that of general homogeneous tokens (FTs); and the current infrastructure (trading platforms, trading robots, etc.) that can be provided for memecoin is also more complete than during the NFT craze in 2021.
Trump may bring a demonstration effect to the entire industry. In 2025, more celebrities, stars, KOLs, etc. may choose to issue memecoin to build momentum or raise funds. But as some analysts mentioned, the reason why Trump and his wife Melania issued the coin on the weekend before the official inauguration may also be to avoid conflicts of interest. If other celebrities or organizations issue coins in the future, there may also be compliance concerns. How far the celebrity effect can develop in 2025 remains to be further observed, but it is an interesting start.
The power of community behind Trump Coin
The memecoin craze in the industry has also laid the foundation for building a strong community foundation. Before Trump released the official Trump coin, there were already many community-released memecoins, such as MAGA, which reflects the active participation of the community. In addition, Trump’s choice to release on the Solana platform instead of Ethereum or other smart contract platforms can also be attributed to the vibrant and dynamic meme community on Solana.
From these phenomena, we can see that the attention economy driven by memecoins may gain more attention in the near future. Although memecoins have huge hype and price volatility risks, the crypto community has demonstrated its value and power through the increasing number of memecoins. Project teams that can pay attention to community values, emotions, and voices are more likely to succeed in the future than teams that only focus on narratives in the past.
Potential risks
Memecoins are inherently highly speculative, volatile assets, and TRUMP is no exception. Within hours of its launch, TRUMP surpassed DOGE in trading volume, and various centralized and decentralized exchanges followed suit, announcing the listing of TRUMP. As of the time of writing, its 24-hour trading volume reached $42.2 billion, surpassing blue chip stocks such as XRP, SOL, and DOGE. In addition to the above factors that may affect the price, it is worth noting that the majority of the token has not yet been unlocked. This poses a huge concentrated position risk, as 80% of the tokens are held by Trump Organization affiliate CIC Digital LLC and an entity jointly owned by Fight Fight Fight LLC. Token investors should pay attention to upcoming liquidity unlocking events, which are reflected in their unlocking schedules and may exacerbate price volatility.
Source: trumpmemes.com
Outlook
Donald Trump’s successful inauguration, making him the first US president to have a friendly attitude towards cryptocurrencies, marks a new phase of development for the crypto industry as he promised to issue executive orders related to cryptocurrencies, especially Bitcoin, within days of taking office.
With a pro-crypto majority in both the House and Senate, and the election of Paul Atkins, a well-known supporter of cryptocurrency innovation, as Chairman of the U.S. Securities and Exchange Commission (SEC), we can expect greater regulatory clarity and a more favorable environment for mainstream adoption of digital assets.
While the future direction of TRUMP Coin remains to be seen, its launch as more than just a speculative asset shows a commitment to supporting the cryptocurrency industry by increasing regulatory clarity and friendly policies that support the mainstreaming of cryptocurrencies. This also paves the way for other countries to follow suit. With the lead of the United States, leaders around the world are gradually taking a positive attitude towards the cryptocurrency industry.
